Mark Wong, Author at Dilate Digital https://www.dilate.com.au/author/mark-wong/ Create Business, Better Everyday - Dilate Digital Thu, 19 Oct 2023 07:16:59 +0000 en-AU hourly 1 https://wordpress.org/?v=6.5.2 https://www.dilate.com.au/wp-content/uploads/2022/03/logo-2-48x48.png Mark Wong, Author at Dilate Digital https://www.dilate.com.au/author/mark-wong/ 32 32 How much does it really cost to get started with Google Ads? https://www.dilate.com.au/blog/how-much-does-it-really-cost-to-get-started-with-google-ads/ https://www.dilate.com.au/blog/how-much-does-it-really-cost-to-get-started-with-google-ads/#respond Fri, 13 Oct 2023 10:21:19 +0000 https://www.dilate.com.au/blog// Google Ads can be a scary nut to crack. Especially if you’re at that stage where you’re thinking some online advertising might be just what your business needs but are still hesitant to jump in. Let’s cut to the chase – Google Ads cost money. But when it’s done right it has the potential to […]

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]]> Google Ads can be a scary nut to crack. Especially if you’re at that stage where you’re thinking some online advertising might be just what your business needs but are still hesitant to jump in. Let’s cut to the chase – Google Ads cost money. But when it’s done right it has the potential to direct serious traffic to your site and make you cold hard cash. It’d be nice if there was a quick answer to ‘How much do Google Ads cost?’ but the truth is you can spend a little—or a lot.

Everything from the type of industry you work in, to current trends and the type of clients you attract can all influence how much you’ll pay for an ad. Whatever your budget is, the key to getting good results is knowing how to use that budget to its full potential. In this guide, we walk you through how Google Ads pricing works, the factors that affect how much you’ll spend and how you can optimise your budget for maximum returns.

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]]> https://www.dilate.com.au/blog/how-much-does-it-really-cost-to-get-started-with-google-ads/feed/ 0 Determining The Right Facebook Ads Objectives For Your Marketing Campaign https://www.dilate.com.au/blog/determining-the-right-facebook-ads-objectives-for-your-marketing-campaign/ https://www.dilate.com.au/blog/determining-the-right-facebook-ads-objectives-for-your-marketing-campaign/#respond Mon, 23 May 2022 07:59:40 +0000 https://www.dilate.com.au/?p=56323 With 2.7 billion users every month, there’s a reason why so many businesses use Facebook to attract new customers, build a following and drive up sales. If you want to run a successful ad campaign, it’s essential to know the why behind your ads. Your objective is one of the first things you’ll be asked […]

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]]> With 2.7 billion users every month, there’s a reason why so many businesses use Facebook to attract new customers, build a following and drive up sales. If you want to run a successful ad campaign, it’s essential to know the why behind your ads. Your objective is one of the first things you’ll be asked to define when setting up a campaign – and it’s what Facebook uses to determine who your ads will be shown to.

In this guide to objectives for Facebook Ads, we’ll walk you through the 11 Facebook Ads objectives, when to use them and why it matters.

If you’re new to Facebook Ads, also check out our guide How to Run Facebook Ads for more information.

 

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