Stepping Up Your Digital Marketing Strategies and be Top of Your Game
There are some favourites in the digital marketing toolkit. SEO, Facebook ads and a strong content marketing program are key components to many businesses winning digital marketing strategy. But what about those platforms not so often talked about. Here we’ll review some different digital marketing tactics to help you ramp up your digital marketing to reach new customers and build strong relationships so they’ll want to return to your website or ecommerce store for more.
Sending a direct message is one of the most personal ways you can connect with someone through digital marketing. Our smartphones are central to our communication. It’s the first thing we check in the morning, the last thing before bed and our companion with us throughout the day. Boasting huge open rates of up to 90 to 99%, SMS marketing usually has much higher open rates than email. What’s even better is that you can easily manage responses to a SMS sent on mass via intelligent, automated messaging that sends a text when it reads a combination of keywords in the user’s reply message.
As they say, with power comes great responsibility. While you can reach your customers on their smartphones, it doesn’t always mean you should and that you should too often. Think about how and when your text would be most well received from a brand or business. Geographic campaigns are particularly well suited to SMS technology, allowing you to send a text to someone when they are in a certain area. Think pizza vouchers on a Friday night for those people who pass by a certain pizza shop in town. Dilate is a digital marketing company full of experts who can help you find your way with SMS marketing. So if you haven’t yet started collecting your customer’s mobile phone numbers alongside their email addresses, let’s get started today.
If you’re spending money on digital advertising and online content, you need to allocate some budget for re-marketing as part of your digital marketing strategy. Through effective tracking technologies, we can measure what customers have come through to your website from different sources, paid media and otherwise, and assess what stage they’re at in the user journey. Looking at your analytics, we’ll be able to tell what customers have not visited the site from your ad, which visited certain pages, which added products to the shopping basket but did not buy, as well as those who completed a transaction.
Through re-marketing, we’ll be able to serve an ad across to each segment of audiences and move them one step closer to buying. Say someone added an item, but did not buy. Perhaps they need a little reminder or more information about the product. We can re-target them with a follow up ad. Or even if someone did purchase an item, we could send a re-targeted ad to offer a complementary product and encourage another purchase.
If you want to expand your digital marketing repertoire with a reputable digital marketing agency, Perth based Dilate can help. Give our experts a call today and we’ll analyse the best needs for your business.
We're currently using Dilate Digital for our business and can not speak highly enough of Bodie and his team. We have tried a few other companies beforehand and after a lot of frustration and disappointment, we've finally found the right people for the job. My husband and I would highly recommend Dilate Digital to anyone.Bree Colgrove
I've been working with small businesses for over a decade now and have been asked dozens of times if I knew anyone who could help with SEO or digital marketing. Up until I met Bodie and the team at Dilate I've never had anyone I could confidently recommend knowing that my clients will be looked after. If you are unsure, have a chat with Bodie and you'll see that Dilate is one of the few digital agencies that is run with total authenticity and integrity. They hold themselves accountable to the results and with ensure you get a measurable ROI. Highly recommended to many clients already and many more to come.Ben Wendel
Though we sell goods and provide services at an efficient rate we were never able to capture online market or acquire new clients. Dilate Digital offers excellent solution for building brilliant relationship with customers. They increased our overall productivity and considerably improved our conversion rate. Well done!THOMPSON LEE
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!Luke Porter
Chaise Sofas in Bayswater have been working with the friendly team at Dilate Digital for marketing of our brand for around six months now. Bodie is so enthusiastic at everything he does, and backed up by his expert team of knowledgeable experts in online marketing we're really starting to see results come through. Christine, James, Chris, Rob and Nirmal have all helped Chaise Sofas online presence with an improved web site, higher search rankings and greater social media presence; all making the Chaise Sofas brand more professional. Would highly recommend for cost effective marketing of your business.Merv Skinner
I've had the pleasure to deal with Dilate for about a year now and they have been great in setting up my marketing campaigns, have delivered results and are always very responsive. Bodie was great advising in the beginning and Christine, our account manager, was available all hours of the day, even on her holiday, to put through any necessary changes. Will recommend them to anyone.thtwbroekmeulen