The Dilate Blog: Content
Small business doesn't mean small growth. Dare to scale with Google Ads.
Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't […]READ MORE
How to Conquer Mt. Google - And How To Know When You’ve Done It.
We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the […]READ MORE
Facebook Ads: Have You Missed The Boat?
Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before. Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just […]READ MORE
Ah, videography. Otherwise known as the plague. Videography is one of the most effective ways you can get your message across to your target customers, but is largely avoided by many Perth businesses. What is it, you guys don’t like communicating efficiently with your audience? Too scared to show the personality of your business? If […]
Cutting Your List for Better Results Every good marketer knows that the power of their business is in their email list. Back in the day, it was all about the size of your email list, and little thought was given to the level of response. Now email marketing has become more sophisticated, and it appears […]
Everyone, everywhere, is swimming in videos. Youtube, the obvious heavyweight has hundreds of millions of hours worth of videos being watched every day, and even Facebook and Snapchat surpass 8 billion video views, daily. If your business is still floundering on how to incorporate videography into your marketing strategy, then social media is a great place […]
While images and video are vital in advertising and will always catch the eye, this does not mean that you should give less thought to your copy. It is words that will ultimately convert a lead into a customer, but not all words are equal. There are five powerful words that are essential to use […]
The key to delivering great content is all in the timing. Although you may craft excellent content, if it lands three days after everyone else in your niche, then the impact is lost, and your hard work has been for nothing. Fortunately, with a little knowledge and skill, you can create the right content, right […]
While you may struggle to gain a potential customer’s attention with a long and wordy blog post describing your product, a short video can provide accessible and easily digestible content. Creating videos is an easy and shareable way to market your services or products, however, if you don’t have video production experience, you may be […]
With 1.6 million apps available on Android, and 1.5 million available from the Apple Store, there’s a whole lot of apps out there for you to sift through, and having apps like Candy Crush is generally a step in the wrong direction. Each app is vying for your time, your data, or your credit card- so which app […]
If you’re sending out a flurry of emails to your potential customers, but you’re not up to date with A/B testing, then you could be wasting your time- and theirs. A/B testing is a feature where you can send out variations of the same email, so you can monitor the reactions. By gathering information about […]
It’s difficult enough to just get out of bed in the morning, and this sluggish feeling can creep into your whole day. If your mornings are spent dragging yourself around the house -buttoning collars as you spill coffee and cereal, then realising you’d left your keys inside and locked the door – you sound like […]
“Don’t judge a book by its cover.” “Clothes don’t make the man.” These are widely accepted rules of life, promoted by the kind hearted -or poorly dressed, it would seem, if recent studies are anything to go by. Results have indicated that people who wore well-made or expensive clothes, usually from well-respected brands, were the […]
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