Email Marketing Archives | Dilate Digital https://www.dilate.com.au/category/email-marketing/ Create Business, Better Everyday - Dilate Digital Thu, 31 Aug 2023 06:52:47 +0000 en-AU hourly 1 https://wordpress.org/?v=6.5.3 https://www.dilate.com.au/wp-content/uploads/2022/03/logo-2-48x48.png Email Marketing Archives | Dilate Digital https://www.dilate.com.au/category/email-marketing/ 32 32 Having an EDM Strategy is more important than ever: First-Party Data for business growth https://www.dilate.com.au/blog/having-an-edm-strategy-is-more-important-than-ever/ Thu, 31 Aug 2023 06:52:47 +0000 https://www.dilate.com.au/?p=62096 Have you ever shared your name and email with a website to inquire about a service, or to buy something? Then—bam! You start getting a bunch of emails from them, checking in to try and sell you more products, or share offers that are ‘just for you’. In today's digital world, if you want to […]

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Have you ever shared your name and email with a website to inquire about a service, or to buy something? Then—bam! You start getting a bunch of emails from them, checking in to try and sell you more products, or share offers that are ‘just for you’.

In today's digital world, if you want to improve your marketing, there's so many effective ways to do it. One great way is email marketing, or EDMs (electronic direct mail). It's a game-changer.

Understanding how to collect and use first-party data to supercharge your content marketing through EDMs can transform your business growth. Let’s explore:

  • Understanding email marketing
  • Understanding the power of segmentation
  • Knowing how segmentation and personalised messaging can boost conversion rates and brand loyalty
  • Understand compliance and data privacy best practices
  • How to measure success

Let’s get into it.

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