Kieron Sandu, Author at Dilate Digital

How AI and SEO are changing search (And how smart brands are getting ahead)

Kieron Sandu — Tue, 13 May 2025 08:55:39 +0000

Search is changing. Not in a “robots have taken over” kind of way. But quietly, steadily, and in ways that are starting to mess with your rankings.
And no, it’s not just because Google hit the big red update button again. It’s because artificial intelligence, particularly large language models like GPT and Gemini, are now helping search engines understand content more like a person would.
For marketers, that shift is a big deal. It’s changing how your content gets read, ranked, and either rewarded… or completely ignored.
So let’s break down what’s actually going on, why it matters, and how brands can keep showing up in search without panicking or publishing 37 new blog posts by Friday.

The post How AI and SEO are changing search (And how smart brands are getting ahead) appeared first on Dilate Digital.

AI won’t replace you-but another marketer who knows how to use it might

Kieron Sandu — Fri, 11 Apr 2025 09:44:38 +0000

AI isn’t here to take over marketing. But it is changing it—fast.

Too many businesses still see AI as either a gimmick or a threat. Some think it’s a shortcut to instant results. Others fear it’ll make human marketers redundant. Both are wrong.

The reality? AI isn’t replacing marketers. It’s making them more effective. It’s eliminating the grunt work, improving decision-making, and helping businesses move faster. But the best results still come from people who know how to use it.

If you’re not thinking about AI strategically—or worse, if you’re not using it at all—you’re already behind.

The post AI won’t replace you-but another marketer who knows how to use it might appeared first on Dilate Digital.

AI tools your marketing team needs in 2025 – and how to use them to solve real problems

Kieron Sandu — Thu, 10 Apr 2025 09:22:01 +0000

Look, we all use ChatGPT. It's practically part of the team at this point—brainstorming ideas, cranking out content, and making us feel smarter than we are. But if ChatGPT is the only AI tool in your stack, you're coasting while everyone else is lapping you.

AI in 2025 isn't just about automating the boring stuff—it's about elevating marketing teams, helping them work smarter, faster, and more strategically. The best tools don't replace marketers; they make them unstoppable.

Here's your AI toolkit for 2025—not just a list of apps, but how to actually use them to improve your marketing, your workflows, and your results.

The post AI tools your marketing team needs in 2025 – and how to use them to solve real problems appeared first on Dilate Digital.

Personalisation at scale: How AI delivers customised experiences

Kieron Sandu — Fri, 04 Apr 2025 04:37:40 +0000

AI-driven personalisation isn’t some futuristic concept—it’s happening now. The brands that get it right see higher conversions, better retention, and customers who actually feel like the brand “gets” them. The ones that don’t? They’re still scratching their heads, wondering why their email open rates are lower than a gym in December.

But let’s be honest—scaling personalisation is hard. You can’t manually tailor content, offers, and messaging for thousands (or millions) of customers without running your marketing team into the ground. That’s where AI comes in.

And no, we’re not just talking about slapping a chatbot onto your website. AI-driven personalisation isn’t about automation—it’s about intelligence. It predicts customer needs before they act, adapts messaging in real-time, and customises entire customer journeys without missing a beat.

And the best part? This isn’t just for tech giants anymore. AI is now accessible to businesses of all sizes, making smart, personalised marketing possible—without the big-budget tech stack.

The post Personalisation at scale: How AI delivers customised experiences appeared first on Dilate Digital.