Mark Noakes, Author at Dilate Digital

How to build your eCommerce Website to look, feel and perform better

Mark Noakes — Tue, 17 Oct 2023 09:31:00 +0000

Now, more than ever, having a strong online presence is crucial for businesses of all sizes. Websites have become an essential tool of modern retail. Think of your website as the front door to your digital store, welcoming customers from all corners of the world. But, here's the twist: not all online stores are made equal. To thrive in this competitive world, businesses need to level up their eCommerce game.

If you’re a business owner looking for ways to make your eCommerce website look, feel and perform better, there are a number of things to look out for. Let's discuss a total of 10 things you should do to improve user experience, credibility, and sales for your eCommerce website.

The post How to build your eCommerce Website to look, feel and perform better appeared first on Dilate Digital.

What is Organic Marketing and can it lead to your business’ long term success?

Mark Noakes — Wed, 30 Aug 2023 06:36:21 +0000

Organic marketing is another avenue of digital marketing that involves growing your business without heavy reliance on paid ads. The big difference between organic marketing and paid marketing is that organic marketing builds positive results over time through means of earning the attention of your audience with valuable content and driving them to owned channels, like your website. With organic marketing, you're building an overall presence online that is going to ideally grow over time the more that you invest in it.

But what is organic marketing and can it lead to your business’ long term success?

Yes, absolutely.

By creating valuable content and genuine connections through platforms like social media, blogs and even PR, organic marketing builds brand awareness, credibility and loyalty. Organic marketing generates lasting success by establishing your authority, driving cost-effective website traffic, and encouraging word-of-mouth referrals. Over time, it reduces the reliance for expensive paid marketing while fostering a strong brand identity, leading to sustained growth and customer loyalty. Let’s dive into:

Common misconceptions about organic marketing
The real reasons why organic marketing is so important
Things to think about before diving into organic marketing
Ways to do organic marketing
See how organic marketing fits in your overall business growth strategy

The post What is Organic Marketing and can it lead to your business’ long term success? appeared first on Dilate Digital.

How to know if SEO is working for my website

Mark Noakes — Wed, 24 May 2023 06:19:12 +0000

Knowing if your SEO is working for your website is a little complex at first, especially if you don’t know what to look for. Yet as you are aware, SEO is crucial for your online presence because it helps you reach a larger audience, drive more traffic to your website, improve visibility and is a surprisingly cost-effective marketing tool. When people use search engines like Google to find products, services, or information, they typically only click on the first few results that appear because that’s what Google deems most relevant and trustworthy to the search intent. SEO is all about making sure that when your target audience searches in Google, it’s your website that’s sitting at the top of the page—ready to be clicked.

In today's digital age, the market is overwhelmingly shopping and choosing providers online, which is why having a strong online presence is absolutely crucial. If you want to achieve your goals and stay ahead of the competition, it's essential to invest in an effective SEO strategy.

But we know it can be tough to know if it's working, especially if you’ve taken on an agency to run it for you. We’ve put together an easy-to-understand guide to help you:

Determine if your SEO strategy is paying off
Know what questions to ask your SEO agency for better transparency
Create a better SEO strategy yourself

The post How to know if SEO is working for my website appeared first on Dilate Digital.

How (and WHY) you can run highly effective Google Ads remarketing

Mark Noakes — Mon, 01 Aug 2022 08:34:38 +0000

Google Ads remarketing gives you the chance to re-engage with an audience that’s already shown interest in your products or services. If you’re currently running Google Ads that only target new leads, you’re missing out on huge conversion potential.

Not everyone who visits your site for the first time is going to convert. In fact, around 96% of first time visitors will leave your site without purchasing anything. Some of those visitors leave your site because they’re not interested. But others may leave because they’re weighing up their options or need more information to make a decision. Or because they ran out of time while browsing your site.

Retargeting people who have previously shown interest in your brand is a tried and true method of driving up your conversion rates. It’s also a great way to boost brand awareness and increase the lifetime value of your customers.

Here’s our guide on how to create Google remarketing ads and why it’s worth the investment.

New to Google Ads? Read our guide to Google Ads and how they can change your business forever.

The post How (and WHY) you can run highly effective Google Ads remarketing appeared first on Dilate Digital.

The Importance of Lead Response Time

Mark Noakes — Fri, 30 Oct 2020 09:40:43 +0000

Every Minute Counts. The Importance of Lead Response Time

What is Lead Response Time? Imagine you’re looking for someone to build a pergola in your backyard. You do some Googling. Find a couple of businesses. Fill out their contact forms. You wait. The time it takes for a business to respond to you after you’ve contacted them is called Lead Response Time (LRT). Let’s say one business gives you a call within 5 minutes of you filling out the form. The other takes 42 hours to get back to you. How would the LRT of each business affect your decision to choose them to build your pergola? For the majority of customers, a shorter LRT is more effective. If you invest time and money into lead generation in Perth, it makes sense to do everything you can to convert those leads. LRT is a key part of that conversion.

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Questions You Should Ask Before Building Your New Website

Mark Noakes — Fri, 18 Sep 2020 16:55:17 +0000

Building a website is like building a house. You’ve got your address (domain name), you know you are going to be paying rates (hosting fees), and you know that you want your house to be functional and welcoming (hello digital architect a.k.a web developer). As tempting as it can be to DIY your website, consider these three key questions before you commit:

Do you know what to ask a web development expert?
Do you know what you need your website to do for you?
Do you know what you need your website to do for your customers?

The post Questions You Should Ask Before Building Your New Website appeared first on Dilate Digital.

How to Optimise a Title Tag for SEO

Mark Noakes — Fri, 28 Feb 2020 15:34:14 +0000

Title tags should be part of every SEO strategy, and in this post we’re going to show you how to optimise yours. But before we jump into how to make some killer title tags, let’s cover the basics like what are title tags? And are title tags a ranking factor?

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