Of course, success looks different for different businesses. What's the most successful Facebook ad for you depends on your specific goals and campaign objectives. To measure the success of your own Facebook ad campaigns, it's crucial that you know how to track and interpret the right metrics.

To help you on your journey to advertising success, we've compiled a list of Facebook ad examples and key takeaways so you can boost the performance of your own Facebook campaigns. Instead of copying the most successful Facebook ads out there to a T, we encourage you to dig deep into the lessons they teach, and pluck the strategies that make sense for your business.

Without further ado…

5 Lessons from the most successful Facebook Ads

What do the most successful Facebook ads have in common? They all know how to:

1. Get into the psyche of the audience
2. Meet the audience where they’re at
3. Say less, show more
4. Offer real value
5. Grab attention, and keep it

Check out our Facebook ad examples list below to see these lessons in action.

The post What the most successful Facebook Ads have in common: 5 Lessons every business can learn from. appeared first on Dilate Digital.

If you’re advertising on Google – or thinking about it – it’s worth investing in high quality copy. Your ad headings and descriptions might not be very long, but they can make or break your ads. Effective ad copy can increase your click through rate, help you make your ads more relevant and drive up your quality score. Plus good ad copy improves brand reputation and helps you get ahead of competitors.

If you’re new to PPC advertising, check out this guide to Google Ads first. Otherwise, let’s dive into how to write Google ad copy that gets results!

How to write Google ad copy

Writing copy can feel intimidating, especially if you’re just starting out in the world of Google Ads. But the truth is writing first-rate ad copy isn’t magic. Knowing how to write Google ad copy is more like a craft that you can practice and hone and become very successful at over time. You’ve just got to have the right tools and techniques in your belt. If you’re ready to get started – we’ve got a whole bunch of those tools and techniques ready to share with you.

Here are our top tips on how to write effective Google ads:

The post Writing World-Class Google Ad Copy Isn't Magic – Here's How. appeared first on Dilate Digital.

We’ve seen the hesitation a million times before.  Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just burning through cash with nothing to prove for it. The reality is, you can’t just throw your money into Facebook ads and hope the platform’s complex algorithm will bring you qualified leads and sales. In the early days of Facebook Ads, it was literally printing money - that easy. But those days are over, and as the competition gets stiffer, it’ll only get harder. The good news is that the Facebook platform has dramatically evolved into an advertising powerhouse since its inception. Hundreds of thousands of businesses have flocked to the platform to try and capitalise on the billions of users on there. And many have seen some seriously incredible results. But have you missed the boat or is Facebook a sinking ship? Let’s jump into whether Facebook ads could be a valuable investment for your business.

The post Facebook Ads: Have You Missed The Boat? appeared first on Dilate Digital.