Maher Hejleh, Author at Dilate Digital

9 Benefits of Paid Ads that Every Business Should be Leveraging

Maher Hejleh — Tue, 31 Oct 2023 03:10:22 +0000

No matter the size of your business, looking for better, more innovative ways to reach your target audience, expand your market and drive revenue is an ongoing mission. One such method that can drive results fast, is paid advertising. Paid ads, or pay-per-click (PPC) advertising, are powerful means of connecting with potential customers, increasing brand visibility, attracting traffic and generating sales.

The reality is, the internet is constantly evolving, becoming noisier and more crowded, and businesses are confronted with the challenge of staying ahead and standing out from the competition. Organic strategies like SEO and content marketing lay the foundation for online success, but they often require time and persistence to yield significant results. Paid advertising, on the other hand, presents a unique opportunity for businesses to break through the noise and instantly capture their target audience's attention.

You want to get wins on the board—fast. Whether you're a small startup or a large corporation, paid advertising has something to offer you. Let’s look into its advantages and how to use them to drive better business.

The post 9 Benefits of Paid Ads that Every Business Should be Leveraging appeared first on Dilate Digital.

What is Paid Advertising, and is it the answer to growing your business?

Maher Hejleh — Thu, 28 Sep 2023 08:51:38 +0000

Is paid advertising going to help you grow your business? Ultimately, yes. But just like anything else that involves business growth and digital marketing, there are a lot of things to consider before you jump in and start spending money. People tend to think the more money you throw at paid advertising, the better results you’re going to get—which isn’t always the case. If you haven’t done your proper research, it can be very easy to waste budgets, and even easier not to get results.

However, when done strategically, paid advertising can work wonders for your visibility, return on investment and therefore, your business growth. To understand if paid advertising is the answer to growing your business, let’s dive in.

The post What is Paid Advertising, and is it the answer to growing your business? appeared first on Dilate Digital.

Building a Bulletproof Digital Marketing Strategy

Maher Hejleh — Wed, 09 Aug 2023 05:32:56 +0000

In today's rapidly evolving digital landscape, the most important part about building a successful digital marketing strategy is that it needs to be bulletproof. With countless online digital channels and platforms to choose from and ever-changing consumer preferences, creating an effective digital marketing strategy can feel overwhelming and maybe even impossible. But that’s why you’re here, to ensure that your business stays in the digital marketing game. Here’s our MMM framework to building a bulletproof digital marketing strategy:

Market: Knowing your target audience better than your competition
Message: Talking to your audience so well they can’t ignore you with content marketing
Medium: Knowing the difference between organic marketing content marketing vs paid marketing
Bonus: Making brand-aligned decisions in everything you do

The post Building a Bulletproof Digital Marketing Strategy appeared first on Dilate Digital.

Organic VS Paid Marketing: Where to put your money in 2023?

Maher Hejleh — Wed, 01 Mar 2023 03:58:05 +0000

The short answer? Invest in both.

It’s no secret that marketing is an essential function of any business. In today's digital era, it’s all about digital marketing. Why? Because digital marketing reaches a larger crowd, gives you more bang for your buck, and measures results more accurately. But with the increasing competition and digital noise, the question in all business owners and marketing managers arises:

Should you invest in organic or paid marketing?

The right choice depends on many factors such as the nature of your business, target audience, and marketing objectives.

We say to invest in both as the short answer. But as usual, there’s more to it. Let’s take a closer look at Organic Vs Paid Marketing and how you can use both in your next digital marketing strategy.

The post Organic VS Paid Marketing: Where to put your money in 2023? appeared first on Dilate Digital.