A Proven SEO Process
After understanding your company, to ensure our services are a good fit, we start implementing the work right away. Search Engine Optimisation is a long term strategy but it’s even longer if your SEO team is slow to implement. Dilate gets sh#t done and doesn’t mess around. Here is our step by step process.
Understanding that every business, product and service are different and as such needs a customised SEO campaign to suit. We carry out extensive research to understand your industry in depth, for your customer and through the eyes of Google. Then we sit down with you for a Discovery Session to get a deep understanding of how your business works and what your business goals are for us to work towards.
We do our due diligence to know your services well and the level of competition in order to formulate a killer Search Engine Optimisation (SEO) strategy. We look at web analytics data and critical business information to create a winning formula that we are confident in. During our research phase, if we find the numbers don't stack up, we won’t put our hand up for the job. Our reputation and our clients' success are our priority.
Our experienced SEO team continuously evolve their approach and tactics to stay ahead of search engine algorithms. Being a Google Partner is vital to helping us remain ahead of these changes as doing so ultimately affects the longevity of your website rankings. Our SEO Perth based team have a proactive approach and are committed to constant learning as search engine optimisation evolves. That is why our clients trust us with their businesses, you can read more about their case studies and success stories.
Once we’ve got a solid strategy to take over the search results, we can get to work. Cutting through the digital noise and reaching your ideal customer through organic search requires optimising your website through best-practice SEO, and a strong content marketing plan.
Through optimisation of the technical on-page elements of your website, and ensuring the content is not only keyword optimised but persuasive—we make sure Google can not only find your website, but shows it on the first page, and ideally in the first position.
With great content, we can also reach a much broader audience of people that might not even know they need your product or service yet. By getting in front of them early with informative, entertaining and high-quality content we can start to build a relationship that leads to conversions down the line, or even on the spot. Content marketing is also vital for the way Google perceives your website—it means your website is fresh, current and delivering value for free. All things that’ll help us get your site to the top of the results.
As important as on-site optimisation and content are, they’re only half the battle. The authority of your website can be hugely important in deciding whether or not your site shows in the coveted top position for target search terms.
To build this authority, we conduct a detailed analysis of your website's backlink profile. We’re looking for brand mentions, directory listings and valuable in-content contextual links. In essence, your website’s authority is determined by a mix of these factors loosely summed up as the ‘quantity and quality of links pointing to your site’. A core part of our SEO service is ensuring your website’s authority is healthy and growing, by managing your brand on the web and securing high quality backlinks.
One of the ways we do this, is through strategic content partnerships. We’ll reach out to websites creating great content relevant to your business, and work with them to produce content that links back to your own site. The result? A powerful web presence and strong authority that Google can’t help but notice.
We’re honest, we’re friendly and most importantly, we do everything we can to help. How can we prove that we are an SEO Agency that walks the talk? Well, you’ve probably found us by searching “SEO Perth” or “SEO Services”. So if we’ve made it easy for you to find us, then rest assured we’ll make it easy for your customers to find you in or outside of Perth. Boom, Mic Drop.