SEO SERVICES PERTH

Search Engine Optimisation (SEO) is the process of making your website as user relevant as possible. In doing so increase your ranking within a search engine. It’s essentially getting your website to number 1 on Google. Whilst there are over 200 ranking factors, a few seo strategies may include

• Creating a better User Experience (UX)
• Following Google's helpful content system
• Including more relevant content
• Increasing website load speed
• Featuring in reputable external websites (news or social media)
• Develop a strong content marketing strategy focused on the People-First Content approach

Who needs SEO services is a common question we get asked a lot.

Essentially these would be business owners who have a product or service that people are actively searching for online (i.e. they are searching with intent). However in some instances taking on a SEO service may not be right for all businesses.

For example if your product or service is new to the market and we need to educate the consumer it exists. In that case, our agency can suggest interruption based marketing such as Google Ads or Facebook Ads that will help people find your company website. This in turn will ultimately grow your business.

Think about a painter who offers his services in Perth, he can’t give you a quote without knowing the floor plan. As a Perth based marketing agency we must understand your business. Get to know the products you provide and the competitive landscape you are playing in. Once we have the lay of the land we can let you know the cost of SEO for your business.

We didn’t become Perth’s premium SEO company by taking shortcuts. We take a holistic approach to our SEO services. From keyword research, on site optimisation, a clear content strategy and local SEO. Yep it’s all included in our fixed monthly SEO management services. Transparent SEO pricing with no surprises.

Unlike Adwords, when you stop spending your Adword account will stop generating leads. Search Engine Optimisation is different. Should you cease services, once you rank for your desired search queries you will still reap the benefits. It’s a long term investment in your online brand.

Typically it’s the cost per acquisition that matters most. Organic Traffic through Keyword Ranking will drive revenue and additional brand awareness and authority to your business. A successful Search Engine Optimisation campaign will grow your business and provide your business with return on investment.

You build website authority by “earning backlinks” from other websites. By producing informative and engaging content other websites will naturally link to that information. Naturally this improves your authority in your respective field.

In the same way it takes time to build your authority and trust offline, building your online authority takes time. Whilst typically you can see some quick SEO wins from our SEO strategy in the early months, it can take anywhere from 3 - 24 months.

While SEO generally refers to the art of getting your website paying customers by ranking for keywords in Google Search, there’s a little more to it. There are multiple sub-disciplines, or types of SEO, each one requiring a slightly different approach and all contributing to the overall success of your campaign. At Dilate, we’re a full-service agency- full-stack—completely across every aspect of a successful SEO campaign.

• Technical On-Page: This area of SEO is all about ticking the boxes that make Google happy and more likely to show your site. It’s things like H1 and other heading tags, image alt text, meta descriptions, title tags, internal linking and speed optimisation of your site. Much of on-page SEO is unseen, or hard to notice, but it makes a huge difference to your site’s ability to rank.
• Off-Page & Link Building: To rank, your website needs authority. The way that works is through links. Essentially, every time another website links to yours, Google sees that as them essentially ‘vouching’ for you. How much impact that makes depends on how much Google values their opinion, which is in turn determined by their own backlink profile. Our off-page SEO work consists of securing high quality backlinks pointing to your website to build that authority, and ensuring your website’s online presence is consistent and quality. We do this by updating web directories, making sure your business is represented across the wider web, and ensuring these entries are consistent and up to date with correct information.
• Local SEO: Local SEO essentially means getting you ranking in Google Maps, and for search terms like ‘gym near me’. It’s an incredibly effective element of SEO, particularly for brick and mortar businesses. Many customers make purchase decisions based on convenience, but more so than that Google Maps often shows only a few select options nearby. Appearing at the top of that list requires a well optimised Google My Business profile, and support optimisations on your website.
• Content Optimisation & Creation: Content that’s written to rank and convert is incredibly powerful, and it’s this element of SEO where we devote much of our resources. On-page optimisation and off-page link building are equally important, but they’re boxes that need ticking. Content is a blend of creativity and science, it’s a distillation of market research, product position and branding, and an incredibly deep understanding of the way Google’s Search Engine works. At Dilate, we know how to create content that not only ranks in Google Search, but inspires your customers and leads to conversions, and ultimately, growth for your business.
• Website Migration: There’s many reasons why you might need to move your business to a new website, be it just a brand new build on the same domain, or a new domain too. This comes with inherent risks to your SEO, and getting it wrong means starting from scratch. Migrating websites is a fine art, and requires fine attention to detail to execute properly. It’s a mix of timing, redirects and carefully managed indexing with Google. If you’re even a little unsure, get a second opinion and consider employing professionals.

How Google determines which pages to show in the search engine results page (SERP), is cloaked in mystery and the hot topic of discussion pretty much the moment two SEOs are in a room. There are countless websites dedicated to interpreting Google’s latest algorithm changes and trying to figure out which obscure metric will help them achieve that next rung on the ladder.

But really, ranking on Google isn’t that hard to understand. It’s easy to get bogged down in the tiny details and trying to ‘growth-hack the algorithm’, but we keep the big picture in mind. When it comes to whether or not Google shows your webiste in the SERPs boils down to 3 simple factors, which are simple and straightforward when you consider Google’s mission. That mission is to help you find the information you need, and to ensure that information is quality.

Firstly, Google evaluates whether your website has a reputation of quality. This is often expressed as domain authority, trust flow or even page rank (back in the day). In a nutshell, Google determines whether your website is authoritative and trustworthy based on the quantity and quality of other websites linking to yours. The second factor, is content. Google’s bots are adept at reading the content on your page and evaluating both it’s standalone quality—is it well written, well structured and readable—and how relevant it is to the search query.

Relevancy is determined by more than just repeating the target keyword “best cooking pots” a thousand times on your page. It’s also based on what other words often appear alongside your target keyword, what else does good content around “best cooking posts” include? Finally, user experience. Perhaps the most important ranking factor (which decides whether you’re on the first page or the last), is how people interact with your site.

Google watches what happens when people browse the SERPs and the results, and what happens when they actually click onto your website. If people consistently skip over your website in the results page, Google sees this and determines your website isn’t relevant—dropping you further down the page, or even off altogether. Google also looks at how long people spend on your site, and how they interact with it.

If everyone that goes to your site leaves quickly and dissatisfied, back to the results page, your rankings will suffer. But if people find what they’re look for, engage with your site and then ‘finish their search’, Google knows you’re what they’re looking for. While the theory of ranking in Google can be both startlingly simple and overwhelmingly complex at the same time, the nitty gritty of getting it done can take some expertise (and admittedly does require some tinkering with the technical elements dictated by the algorithm).

Google Business Profile (GMB) is a great local Perth SEO strategy. GMB is location based and it is a free way to gain more search visibility in a local area. A great example of this is that Dilate is based in Perth, and when someone makes a search for ‘SEO Perth’ or 'best seo agency perth' our GMB listing is also shown in the results.

Everywhere. We are sure if you look past the first page of Google you can find someone offering SEO services for a fraction of our monthly management fee. But why pick someone that can't even get their own business on the first page? The risk you take with a cheap SEO provider is that their SEO process and SEO strategy may take 3x as long to get the result and you might find yourself spending more money in the long run. Do it once, do it right and find the best SEO agency in Perth that uses proven strategies to get you the results the right way.

YES! We think the real question here is, is your website safe without it? Well we can answer it for you, no it’s not! SEO services are a vital part of keeping your website up to date in the eyes of a search engine. There are many cowboys out there using black hat SEO strategies but all of our strategies are above board and safe for your website to improve and generate more conversions for your business.

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two strategies to get your website ranking higher in search engine results. SEM is what is referred to as a pay per click (PPC) strategy, you run an ad, someone clicks that ad, you get charged. SEO is an organic strategy that works on the quality and authority of your website in the eyes of Google to encourage Google’s algorithm to list you higher in the search results. Read our SEO vs SEM post to find out more.

Content Marketing is using the copy, images, videos, designs on your website as a marketing tool. All the content on your site must have a purpose, to educate your clients and Google. It is the strategy behind the keywords you use in your copy and how the content engages your viewers and appeals to Google’s algorithm such as the Google Search's Helpful Content System.

Yes is the short answer. If you found us by typing in ‘SEO Perth’ or ‘Best SEO company perth' in Google then this would be a prime example of our work. Beware of anyone promising to do this without first taking a good look at your website, your business and your competitors. With an agency that knows what they are looking for, most of the time, with their guidance you will be able to rank on the first page of Google. How long this will take, will depend on your websites starting point and other factors that our SEO team can walk you through, custom to your own business.

While our primary office is in Perth WA, Dilate has been in the game long enough so we have our proven processes down packed to achieve great results for our clients in any location. Our SEO specialists work on businesses across Australia in Sydney, Melbourne, Brisbane & Adelaide. Nature of the beast allows our Perth based SEO team to offer SEO services to all of Australia and in some cases even internationally.