John Reserva, Author at Dilate Digital

The Best Bidding Strategies to Get the Most Out of Google Ads

John Reserva — Tue, 19 Apr 2022 05:23:32 +0000

There’s a lot to juggle when you’re running a Google Ads campaign. You want to make sure you’re targeting the right keywords, attracting the right audience and optimising your landing page for conversions – all while sticking to budget.

Whether you’re wanting to drive more traffic to your website or increase visibility for a new product you’re launching, choosing the right Google Ads bidding strategy is crucial. It can make the difference between a profitable campaign and campaign that flops.

This guide to Google Ads bidding strategies will help you wrap your head around the different options and when to use them. Plus, we’ve thrown in a few pro tips on how to get the most out of your bidding strategy.

The post The Best Bidding Strategies to Get the Most Out of Google Ads appeared first on Dilate Digital.

How to create highly effective Google Ads.

John Reserva — Fri, 18 Feb 2022 10:01:15 +0000

An effective Google Ads campaign can land you serious results - and not just a few extra leads or clients - we’re talking substantial Return on Investment (ROI).

Whether you’re new to Google Ads or curious about how to boost your campaign - you will be wondering how to be successful with google ads.

Here we impart everything you need to know about how to create effective google ads that drive traffic your way.

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Proven Marketing Strategies for the Health Care Industry

John Reserva — Fri, 08 Jan 2021 16:24:06 +0000

Healthcare Marketing

FOCUS ON LOCAL SEARCHES, SATURATE YOUR LOCAL REACH & HELP PATIENTS FIND YOU WITH THE LEADING HEALTHCARE MARKETING AGENCY IN AUSTRALIA

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Industry Types That Work Best for Google Ads

John Reserva — Mon, 09 Nov 2020 17:06:07 +0000

Done right, Google Ads can boost your website traffic pretty quickly, increase your visibility and help the right people find your products or services. You may have heard about other businesses using Google Ads management to make impressive profits. But will it work for you? Afterall, you want to know that you’re going to get good results before investing in a Google Ads management agency. The truth is, these days almost everyone uses Google to search for products and services. That’s why most businesses can benefit from well crafted Adwords campaigns. That being said, there are certain traits that make some businesses more likely to succeed with a Google Ads agency. As a leading Perth Google Ads agency, we’ve seen what works and we know how to play the game to get impressive results. Not sure if PPC (pay-per-click) will work for your industry? Check out the business types below. If any of them apply to you, it could be time to make the most of a Google Ads agency!

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Google Ads Explained By The Professionals

John Reserva — Fri, 21 Aug 2020 17:00:28 +0000

Getting your digital presence happening so you can be Googled by your potential customers is one thing. Catching their eye, making contact, and converting to cash is another.

As Perth’s #1 Adwords Agency, providing clarity to our customers, and keeping reporting simple is why we thought we’d break down the ins and outs of Google Ads, and how it benefits bottom lines in business.

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Top Adwords Metrics to Measure Campaign Performance

John Reserva — Wed, 24 Jun 2020 17:30:09 +0000

So you set up a Google Ad campaign (good on ya!) but then Google dumps a whole lot of metrics on you. Suddenly you’re drowning in CPCs, CPMs and CTRs. Which metrics should you focus on in order to have a successful campaign? Which ones really matter? And which aren’t worth your time? Knowing the answer to these questions is a pretty big deal. Focus on the wrong metrics and you could end up making some pretty poor business decisions. Focus on the right metrics and you could open up a more profitable future for your business. Analysing your ad campaigns can feel overwhelming, but if you know which paid search metrics actually count for something, it’ll be that much easier to manage. That’s what we’re going to help you get your head around today. But first, a little background info for those who aren’t so familiar with Google Ads.

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The Complete Guide to Setting up Your Google Shopping

John Reserva — Fri, 15 May 2020 17:00:43 +0000

There’s never been a better time to sell products online. Heck, online shopping is booming and for good reason too. It’s convenient, easy and quick. That’s not to say it’s a piece of cake for the merchants though. It can be tough to navigate the world of online marketing when there’s plenty of competition and it’s a challenge to continually attract new customers. One of the big players when it comes to searching online for products is Google Shopping. You’ve probably seen Shopping ads pop up when you make a search in Google. When I searched for “goodr shades” in Google today, a list of image ads appeared on the right hand side. From here I can click through to the Shopping page and browse a whole range of products on offer. What’s more, I can filter the search results to find what I’m really interested in. For example, if I only wanted to spend up to $50, and I wanted to buy some new shades (not a used one). With images and key product information available at a glance, Google Shopping is pretty popular with consumers. And that means it’s a handy platform for businesses who are trying to sell products too. If you’re not advertising on Google Shopping, you may be missing out. For those who want to know how to get listed on Google Shopping or are just curious about what it can offer them, we’ve put together a comprehensive guide just for you!

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Types of Google Ad Campaigns Explained

John Reserva — Mon, 09 Mar 2020 13:52:13 +0000

With about 75,000 searches made on Google every second, most of us have cottoned on to just how much advertising potential Google offers businesses. It’s the biggest PPC (pay-per-click) advertising platform in the world, and now offers the chance to advertise in a wide variety of formats across many different websites. In this post, we’re going to walk you through the different types of Google Ads categories, including the different types of Google search results, and the tools you can use to make really effective ads. But first, let’s address a very important question: does Google Ads really work? Afterall, if you’re going to invest in any type of advertising, it’d better be worthwhile.

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