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Google Shopping

GOOGLE SHOPPING

Online shopping is big business. After all, why head to the shops when you can get everything you need at the touch of a button? With people becoming more and more accustomed to making their purchases online, it’s important that your business keeps up with the competition when it comes to opportunities to display the products you have for sale.
With Google Shopping, you’re able to display the products you have for sale with Google Shopping Ads – you’ve probably seen these ads pop up when you search for specific products. Here at Dilate Digital, we specialise in Google Shopping and can help you develop a campaign which utilises this platform effectively.

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HOW DOES GOOGLE SHOPPING WORK?

STEP1

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CREATE ACCOUNT

To get started, you’ll need both a Google AdWords account and a Google Merchant Centre account. Don’t worry, the setup process is absolutely free for both of these platforms.

STEP2

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UPLOAD PRODUCT

To have your items listed on Google Shopping, you need to submit your data information through the Google Merchant Centre. It’s important the fill in all the necessary attributes so your products turn up in the right search results.

STEP3

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START YOUR CAMPAIGN

Link your AdWords and Google Merchant Centre accounts together and get started with your campaign!

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GETTING IT RIGHT WITH GOOGLE SHOPPING

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GETTING YOUR FEED RIGHT

With Google Shopping, it’s all about getting your feed right and this covers things like your product descriptions, images and price. Your data feed outlines all the details of your products in a way that Google will understand so your products show up in relevant search results and you’ll need to input as much accurate information as possible into your Google Merchant Centre feed for the best results. Google Shopping offers complete and customised product feed specifications so you have a number of different feed options. Once you’ve entered the details of your products, you can set up a campaign and select your country, network and your maximum bidding amount.

CUSTOMISE FEED TO OPTIMIZE RESULTS

There are a number of ways that Google Shopping will allow you to customise your feed to optimise your results. The live product feed inventory is available to provide updates to price and availability for products already in your main feed. Another option that Google Shopping offers is an eCommerce integrated product feed which allows data from your existing eCommerce store to be directly imported into the Google Merchant Centre.

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BIDDING

Along with your feed, bidding is another vital part of Google Shopping. The platform offers optimised product feed bidding which allows you to bid to determine for which queries your product shows up for. It can take some practice to get your bidding right – bid too low and your ads will never show and bid too high and you’ll struggle to make a profit. Don’t worry, Dilate can help you get this balance just right.

THE BENEFITS OF GOOGLE SHOPPING

When you set up Google Shopping Ads, you’re tapping into a great way to advertise your products. For a start, Google Shopping relies on images of your products which can offer huge benefits as consumers tend to be visual and an image based ad can stand out more than text. Also, Google will only charge you when a user actually clicks on your ad so you’re only paying for results. If you have an online store with a huge amount of products, Google Shopping Ads can be easier than text based ads because all you need to do is enter in the right data and Google does the rest for you – easy! The automatic updates available for your feed also means that you’ll be advertising at the right price and not showing products which are out of stock.

At Dilate Digital, we’re ready to get you started with Google Shopping. We can assist with the setup process and ensure that your business is optimising the use of this platform. Google Shopping can take a bit of getting used to but with our help, you’ll be a pro in no time and your business will see the benefits of this often-underused platform. Let’s get started today!

If you’re ready to get started with Google Shopping, contact Dilate Digital today and speak to one of our awesome team members.

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