Google Ads Explained By The Professionals
Getting your digital presence happening so you can be Googled by your potential customers is one thing. Catching their eye, making contact, and converting to cash is another.
As Perth’s #1 Adwords Agency, providing clarity to our customers, and keeping reporting simple is why we thought we’d break down the ins and outs of Google Ads, and how it benefits bottom lines in business.
WHAT ARE GOOGLE ADS, EXACTLY?
As customers actively search on Google for goods and services, keywords (what it typed into the search bar) are bid on in the advertising campaign set up.
WHERE CAN GOOGLE ADS APPEAR?
Just quietly, Google Ads can appear in more places than the top of the search bar when you are looking for a product or service, or the answer to a random fact being debated at the dinner table with your 11-year-old like “Is a pumpkin a fruit?”.
- Google Search Sites - This includes Google, Google Maps, Google Shopping, and the Google Play Store when people are using the search bar.
- Websites who use Ad Sense - This is where you may see ads placed in amongst a blog, or as a banner on a site that you visit. These sites are part of the Google Display Network.
- Platforms owned by Google - This includes ones you may be familiar with like Gmail and YouTube.
- Partner Sites - These are search-related websites that partner with Google to display your ads. Think Amazon and some News/Media focused sites.
HOW EASY IT TO GET TO THE TOP OF SEARCH RESULTS IN GOOGLE?
There are two ways to get to the top. The first one is as an organic search engine result, which comes over time by being consistent with the content that contains keywords as part of an SEO strategy, versus the second one of a paid Google Ad. Great news on two fronts - paid ads can help your organic search results, and our team here at Dilate can help you with all of your SEO content strategy needs, along with choosing the right Cost-Per-Click (CPC) Google Ads strategy.
WHAT DOES COST-PER-CLICK (CPC) MEAN, ANYWAY?
With traditional media (say radio, TV or print), you would pay a price based on timing and positioning. Prime time would attract a higher advertising price, just like how headlining on the cover of a magazine would be more expensive. Great for brand awareness; really hard to track engagement.
Cost-per-click (CPC) means you are only paying when someone clicks on your ad. This is great news, as you can track the performance of your ad and start to optimise.
AS AN ADWORDS AGENCY, HERE’S AN INSIGHT INTO THE PROCESS OF SELLING WITH GOOGLE ADS
At the simplest level, you just have to start an online business, create a Google Ad based on your product or service, wait a day or two, and hello customer!
However, creating cost efficient and effective targeted ads is a bit more complex, so let’s dig into some of the juicy details between starting the business and getting the customer.
It’s important to work through the following steps to set your Google Ads up correctly.
We're currently using Dilate Digital for our business and can not speak highly enough of Bodie and his team. We have tried a few other companies beforehand and after a lot of frustration and disappointment, we've finally found the right people for the job. My husband and I would highly recommend Dilate Digital to anyone.Bree Colgrove