What is website branding – and why does it matter?

A brand is the distinct set of features or characteristics that distinguish your business from others. Website branding is the process of researching, defining and applying those features throughout your website.

Along with other types of branding, website branding gives your business a unique identity, the power to attract the right audience and hold their attention. It can also drive up brand recognition, customer loyalty and employee satisfaction. In other words, your branding is a business asset. Invest in good branding and you’ll reap the rewards long into the future.

8 Website branding tips every business should be using

Whether you’re a well-established business or just starting out, every organisation will benefit from a strong branding strategy. While the tips below are great for designing new websites from the ground up, they’re equally as useful when auditing your existing site and looking for ways to improve.

Here are 8 branding tips that you can start using on your website today:

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1. Focus on your website

Your website is most likely the first impressions that users will have of your business so you need to make sure that it reflects your brand. Before you start designing your website, think about your target audience and create a website which would appeal to them while also showing the personality of your business. Your logo, colour choices, font and overall look all need to make sense.

2. Spread your brand

Tapping into social media is a very effective (and essential!) way of getting people familiar with your brand. Focus on social media platforms which are the most likely to be frequented by your target audience. Share your content on social media, post interesting pictures to your business page, reply when users reach out to you and participate in online discussions – these are all effective ways to make your brand more visible.

3. Nail your content

One of the most effective ways of improving your branding is to provide value to your customer base through informative and unique content. A regular blog on your website is a great way to establish your business as an authority in your industry and can go a long way to engaging your target audience. As an added bonus, quality content is more likely to be shared so it can extend the reach of your brand. You also don’t need to limit yourself to a blog – you can offer other forms of content in the form of videos, podcasts, email newsletters and eBooks.

4. Remember your SEO

SEO is an important way of boosting the visibility of your brand – your business is going to be more noticeable the higher up it appears in search engine rankings. Remember to insert high quality keywords into your website and content and don’t forget to optimise your URLs, meta tags and title tags. Incorporating SEO into your branding means your business is more likely to be found by users browsing the internet.

5. Have a long term focus

Don’t think about branding development as a short term campaign - it can take some time to develop your brand so be patient. You need to give your branding time to work as customers become more aware of your presence in the digital community and this will eventually lead to improved click through rates and conversions. For a graphic designer company to help develop your branding, Dilate Digital have you covered. Our design experts know how to create eye catching digital designs which reflect the unique personality of your business. Let us help you stand out from the pack! If you’ve been looking for graphic design services to create a compelling user experience, speak to the design wizards at Dilate Digital today on .

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Brand Recognition And Awareness

Your brand needs to be reflected in all of your actions and graphics - if your audience can spot your logo a mile away and recognise your brand intentions and values in it, then you’ve struck gold. Your graphic design should remain consistent throughout your brands lifetime with minor tweaks where needed, but otherwise wholly recognisable by your audience. To create this connection to your brand, you to maintain your brand's image - and a powerful graphic design strategy can encompass that while standing the test of time.

Professionalism

Your brand will need to be well-presented among other businesses or vendors too, not just your audience. A well-designed graphic strategy will take time and money, but it will mean that your logo can stand tall and make a great impression.

A Trusted Front

Look, we’re sure your business is great. But your buyers don’t know your brand the way you do, so your graphics will play a major role in creating that trust. Your graphic design can tell the story of your company and can give the buyer a more complete picture of what you stand for while delivering some powerful imagery and clever connotations.

Creativity Converts

An altered stock image or clip art file might seem like a good idea when you’re getting ready to launch your brand, but you might find it difficult to be remembered further down the track. Then what? You can’t easily change all of your graphic design without some confusion, and potentially losing some of your buyers. Some invested creativity at the beginning of your business will create a stunning graphic display, and keep your audience interested and engaging with your brand.

Beautifying And Bolstering Your Brand

Not all businesses are huge corporations of flowers and pretty baubles. Some businesses sell the hand-towels for bathrooms. Some businesses are still trying to build their reputation as a corporate powerhouse. Great graphic design can make your start-up look like it’s running with the big dogs, or your business seem attractive and appealing to potential buyers or investors. If you’re having trouble with your graphic design and need an agency with a proven track record and a dedicated team of designers, call Dilate Digital. We’re Perth’s leading digital marketing agency and our design gurus love to roll up their sleeves and create the best graphics to showcase your brand.

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1. Put On A Show:

This is your brands time to shine, so take the stage and give’em something to talk about. Take your brands core message, and develop a video around it- you want your brand to be able to recognise and appreciate your brands message quickly and effectively, with minimal time on the clock. This is all about giving your customers a real experience into your business, and can do wonders for your credibility.

2. Surf A Popular Trend:

When something goes viral, it’s anyone’s guess where it’ll end. To make a ‘viral’ video is difficult to predict, but there’s something to be said about following in others footsteps and taking up any residual attention that may come. Whether it’s a craze across the web, or events like Christmas or the AFL, use these opportunities to increase your online visibility and gain online momentum.

3. Use Your Audience:

The best way to spread your video across the web, is to entice your users to share it. Start by using your team, and encouraging your employees, friends, and family to share the video on their social media platform. Already your audience has expanded exponentially! If you upload a video to your page, encourage your online followers to also share or interact with the video. This will help it to come up on further reaching newsfeeds, and further expanding your brand.

4. Tailor To Your Platform:

Video is so popular for its digestible sharing of information, and each social media platform has its own style of videography. A video that might take off on Facebook may need some editing and trimming to make the same waves on Instagram, and Snapchat and Twitter will need completely different approaches again. Consider your user, and what they aim to get out of their chosen social media. This will help you to find the right length, tone, and delivery to make your message speak volumes. Going viral is always a great sign, but a well-made social video can spread quietly among your target audience and still show excellent results

Odds are, your competitors are already out there, using social videography to their advantage. Don’t be the last one to catch on, and aim to capitalise on this as soon as possible. Dilate Digital offers a reliable videography service, situated locally for our Perth clients. Call our team today and ask us about the best videographers in Perth, and how we can take your online presence up a step with this fun and engaging new tool.

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