Why Your Business Needs Flawless Social Videography?

By Bodie Czeladka in Dilate Digital on Jun 22, 2016

Everyone, everywhere, is swimming in videos. Youtube, the obvious heavyweight has hundreds of millions of hours worth of videos being watched every day, and even Facebook and Snapchat surpass 8 billion video views, daily. If your business is still floundering on how to incorporate videography into your marketing strategy, then social media is a great place to start, and the opportunities that come from it are more valuable than you might even realise. And the great news is that you don’t need to be a huge corporation to get in on the action- by choosing a great videography service, you can develop a video which will give you huge results. Sold yet? Here are our suggestions to using video on social media, so you can see just how effective this tool can be.

1. Put On A Show:

This is your brands time to shine, so take the stage and give’em something to talk about. Take your brands core message, and develop a video around it- you want your brand to be able to recognise and appreciate your brands message quickly and effectively, with minimal time on the clock. This is all about giving your customers a real experience into your business, and can do wonders for your credibility.

2. Surf A Popular Trend:

When something goes viral, it’s anyone’s guess where it’ll end. To make a ‘viral’ video is difficult to predict, but there’s something to be said about following in others footsteps and taking up any residual attention that may come. Whether it’s a craze across the web, or events like Christmas or the AFL, use these opportunities to increase your online visibility and gain online momentum.

3. Use Your Audience:

The best way to spread your video across the web, is to entice your users to share it. Start by using your team, and encouraging your employees, friends, and family to share the video on their social media platform. Already your audience has expanded exponentially! If you upload a video to your page, encourage your online followers to also share or interact with the video. This will help it to come up on further reaching newsfeeds, and further expanding your brand.

4. Tailor To Your Platform:

Video is so popular for its digestible sharing of information, and each social media platform has its own style of videography. A video that might take off on Facebook may need some editing and trimming to make the same waves on Instagram, and Snapchat and Twitter will need completely different approaches again. Consider your user, and what they aim to get out of their chosen social media. This will help you to find the right length, tone, and delivery to make your message speak volumes. Going viral is always a great sign, but a well-made social video can spread quietly among your target audience and still show excellent results

Odds are, your competitors are already out there, using social videography to their advantage. Don’t be the last one to catch on, and aim to capitalise on this as soon as possible. Dilate Digital offers a reliable videography service, situated locally for our Perth clients. Call our team today and ask us about the best videographers in Perth, and how we can take your online presence up a step with this fun and engaging new tool.

Bodie Czeladka

Hi I am Bodie Czeladka, surfer and devoted dad from Perth Western Australia and founder of Dilate Digital. I crafted Dilate Digital from a home theatre room in 2012 and worked solo as a freelancer until hiring my first staff member in early 2014. Dilate Digital now has the privilege of employing over 50 superstars world wide and this is just the start. I believe the best of me is still hiding up my sleeve.

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