5 Reasons To Care (Alot) About Your Graphic Design
The phone’s ringing, someone needs you to sign a form, there’s a coffee stain on your shirt that you thought you’d gotten out - yeah, we know, running your own business can be tough, if not gruelling. When some tasks come up it can be sorely tempting to cast them aside and focus on the mountain forming on your desk, but graphic design is something that you should always have time for. You may have found a great local Perth graphic design agency or a company who can tend to these woes for you, but if you haven’t and you’re even considering neglecting your graphic design, then read this article so we can save you making a huge mistake.
Brand Recognition And Awareness
Your brand needs to be reflected in all of your actions and graphics - if your audience can spot your logo a mile away and recognise your brand intentions and values in it, then you’ve struck gold. Your graphic design should remain consistent throughout your brands lifetime with minor tweaks where needed, but otherwise wholly recognisable by your audience. To create this connection to your brand, you to maintain your brand's image - and a powerful graphic design strategy can encompass that while standing the test of time.
Your brand will need to be well-presented among other businesses or vendors too, not just your audience. A well-designed graphic strategy will take time and money, but it will mean that your logo can stand tall and make a great impression.
A Trusted Front
Look, we’re sure your business is great. But your buyers don’t know your brand the way you do, so your graphics will play a major role in creating that trust. Your graphic design can tell the story of your company and can give the buyer a more complete picture of what you stand for while delivering some powerful imagery and clever connotations.
An altered stock image or clip art file might seem like a good idea when you’re getting ready to launch your brand, but you might find it difficult to be remembered further down the track. Then what? You can’t easily change all of your graphic design without some confusion, and potentially losing some of your buyers. Some invested creativity at the beginning of your business will create a stunning graphic display, and keep your audience interested and engaging with your brand.
Beautifying And Bolstering Your Brand
Not all businesses are huge corporations of flowers and pretty baubles. Some businesses sell the hand-towels for bathrooms. Some businesses are still trying to build their reputation as a corporate powerhouse. Great graphic design can make your start-up look like it’s running with the big dogs, or your business seem attractive and appealing to potential buyers or investors.
If you’re having trouble with your graphic design and need an agency with a proven track record and a dedicated team of designers, call Dilate Digital. We’re Perth’s leading digital marketing agency and our design gurus love to roll up their sleeves and create the best graphics to showcase your brand.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping