5 Reasons To Care (Alot) About Your Graphic Design

By Bodie Czeladka in Dilate Digital on Apr 07, 2017

The phone’s ringing, someone needs you to sign a form, there’s a coffee stain on your shirt that you thought you’d gotten out - yeah, we know, running your own business can be tough, if not gruelling. When some tasks come up it can be sorely tempting to cast them aside and focus on the mountain forming on your desk, but graphic design is something that you should always have time for. You may have found a great local Perth graphic design agency or a company who can tend to these woes for you, but if you haven’t and you’re even considering neglecting your graphic design, then read this article so we can save you making a huge mistake.

Brand Recognition And Awareness

Your brand needs to be reflected in all of your actions and graphics - if your audience can spot your logo a mile away and recognise your brand intentions and values in it, then you’ve struck gold. Your graphic design should remain consistent throughout your brands lifetime with minor tweaks where needed, but otherwise wholly recognisable by your audience. To create this connection to your brand, you to maintain your brand's image - and a powerful graphic design strategy can encompass that while standing the test of time.


Your brand will need to be well-presented among other businesses or vendors too, not just your audience. A well-designed graphic strategy will take time and money, but it will mean that your logo can stand tall and make a great impression.

A Trusted Front

Look, we’re sure your business is great. But your buyers don’t know your brand the way you do, so your graphics will play a major role in creating that trust. Your graphic design can tell the story of your company and can give the buyer a more complete picture of what you stand for while delivering some powerful imagery and clever connotations.

Creativity Converts

An altered stock image or clip art file might seem like a good idea when you’re getting ready to launch your brand, but you might find it difficult to be remembered further down the track. Then what? You can’t easily change all of your graphic design without some confusion, and potentially losing some of your buyers. Some invested creativity at the beginning of your business will create a stunning graphic display, and keep your audience interested and engaging with your brand.

Beautifying And Bolstering Your Brand

Not all businesses are huge corporations of flowers and pretty baubles. Some businesses sell the hand-towels for bathrooms. Some businesses are still trying to build their reputation as a corporate powerhouse. Great graphic design can make your start-up look like it’s running with the big dogs, or your business seem attractive and appealing to potential buyers or investors.

If you’re having trouble with your graphic design and need an agency with a proven track record and a dedicated team of designers, call Dilate Digital. We’re Perth’s leading digital marketing agency and our design gurus love to roll up their sleeves and create the best graphics to showcase your brand.

Avatar for Bodie Czeladka
Bodie Czeladka

Hi I am Bodie Czeladka, surfer and devoted dad from Perth Western Australia and founder of Dilate Digital. I crafted Dilate Digital from a home theatre room in 2012 and worked solo as a freelancer until hiring my first staff member in early 2014. Dilate Digital now has the privilege of employing over 50 superstars world wide and this is just the start. I believe the best of me is still hiding up my sleeve.

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