A quick update: If you're reading this from the future, here's the recorded sessions of The Long Game!

Let me put a chicken and egg problem to you today.

Say you're sitting in next year's planning session. Awareness is up, your brand's landing, leads have never been so qualified, and someone asks the question: what's actually driving your growth?

Is it the brand doing the work that makes your media land? Or the media that's quietly built the brand people now recognise?

I know, tough to answer… and that's the point.

When brand and media both sit in the plan but aren't strategised together, it's hard to answer these kinds of questions. So at our next event, The Long Game, we're showing what that connection looks like in practice.

We've also got The Trade Desk joining us to walk through what programmatic media buying looks like in practice, backed by two real client case studies showing what happens when brand and media are planned together rather than separately.

It also coincidentally landed on the one year anniversary of our acquisition of Mentor Marketing, the amazing media buying team that's been sitting inside Dilate ever since.

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This is taken from the weekly email written by one of our directors, Roberto Boi. Every Thursday he shares observations, ideas and perspectives from the work we’re doing day to day at Dilate. If you’d like to get it delivered straight to your inbox, you can sign up here.