We know, there’s a lot of analytics involved with digital marketing these days but this is for a very good reason – you need to keep an eye on the success of your campaigns so you know what’s working and what’s not. While you might be all over your online tracking, something your business might be overlooking is call tracking. Once upon a time, it was difficult to know where your phone calls were coming from but now there is new software which can give you insight into which ad campaigns are encouraging the most people to contact your business.
BENEFITS OF CALL TRACKING SOFTWARE
If you’ve never considered call tracking before, it’s time to get on board. The most important benefit of tracking your calls is that you get a much better idea of which of your marketing campaigns are working the best and which need a little bit more attention. Without tracking your calls, you’re losing out on a lot of important data and aren’t getting the full picture. Remember, although people are increasingly turning to the internet to find products and services, most potential customers will make a phone call to your business at some stage in the process. You could think that a certain campaign isn’t getting results only to realise that it’s resulting in numerous leads through phone calls.
Thanks to Dilate’s sophisticated call tracking software, the process of tracking phone calls couldn’t be easier. With our software, you’ll receive a client login which can create your own phone tracking portal. This makes it easy to keep an eye on the analytics of your call tracking and get a good understanding of what’s working. Through Dilate, you’ll be able to use 1300 and forwarding numbers which offers seamless communication with your customers.
CALL TRACKING THROUGH DILATE
When it comes to the actual tracking of your calls, Dilate’s software has the ability to determine which source the call is coming from, whether it’s direct traffic, organic search results, paid advertising or a referral source. This means you have more accurate data as to the effectiveness of your digital advertising campaign because you’re taking into account all phone calls. Tracking the source of your calls is particularly useful for AdWords call tracking as you’ll be able to see just how effective your PPC (pay per click) campaign is and you can make modifications if necessary. Not only can you see which source the calls are originating from, you’ll also be able to see which pages of your website the calls came from, like the home page or other landing pages, so you can see which parts of your website are generating the most leads and fine tune your content as necessary.
Geography tracking also comes as part of our software and you’ll be provided with specific dates, times, durations and locations of phone calls. The keywords which were originally used in the search engine prior to the call can also be tracked which means you can fine tune your SEO by making sure that all relevant keywords are being used to their full advantage in your overall campaign.
OPTIMAL SALES TECHNIQUES WITH CALL TRACKING
Not only can our software help with phone tracking, it can also assist with sales development by providing you with the ability to listen in on all calls. You could find that many leads aren’t resulting in conversions over the phone and all it might take is some fine tuning of the sales techniques of staff members. Have a number of businesses that you want to keep track of? No problem. We can sit a number of businesses under one account to make for convenient listening.
At Dilate Digital, we’re ahead of the game when it comes to all forms of digital marketing and call tracking should factor in to any campaign for your business. Our team of tech savvy pros will be able to get you set up and ready to go with our call tracking software so you can get a better understanding of your audience and track the success of various marketing campaigns.