Our proven strategy for success
The journey starts with a discovery session where we get to know your business and how you want it to grow. If our Sydney SEO services are a good fit for you, we start implementing the work straight away.
Here’s our recipe for success with SEO in Sydney:
We get that every business, product and service is different. That’s why all our SEO Sydney campaigns are fully customised. We take time to understand your business and what your goals are before starting out.
The planning stage involves in-depth research into your industry, target audience and competitors. We look at things from your customers’ point of view as well as considering what Google wants.
Before implementing the work, we want to be sure that we’re going to get you good results. After digging into the data and crunching the numbers, if we find that things aren’t stacking up, we’ll be honest with you. Whether another marketing strategy is more fitting or we’re just not the SEO agency for you – we’re committed to transparency at Dilate and we can guide you in the right direction.
Just like a house needs a strong, stable base, your site needs a solid structure before you can start building in other elements. The structure of your site tells Google which pages are the most important – and which pages should show up in the search results.
We’ll also make sure your site structure makes navigation easy and intuitive for visitors. When visitors can find what they’re looking for on your site easily, it improves user experience. And that’s a crucial factor when it comes to Google rankings.
High quality content that’s optimised for the right keywords makes sure your site shows up on the search results. And it makes sure your web pages take every visitor on an engaging journey when they click onto your site.
Developing SEO optimised content starts with understanding what your audience is searching for – and what the intent is behind their searches. Once we understand things from your audience’ perspective, we can marry their search queries (keywords) with highly valuable content. By offering value for free and giving visitors a great experience, it positively affects the way Google sees your site.
Authority is an important factor that Google uses to decide which sites head to the top. Building your site’s authority takes time and consistency. Part of the process involves conducting an analysis into your website’s backlink profile. That could include things like directory listings or in-context mentions of your brand on other websites.
We look at both the quantity and quality of your backlinks – and we only ever use best practices to secure quality links for your site. One way we do this is through content partnerships with reputable sites which are publishing content related to your business.
Your SEO campaign is like a fruit tree that you have to tend to lovingly in order to reap a fruitful harvest. It’s not a set and forget kind of thing. That’s why we provide ongoing monitoring and optimisation to make sure your brand and your site keeps growing strong and healthy.
We keep track of how your SEO campaign is going and report the data back to you at least monthly. And forget the technical jargon – our SEO experts will keep things clear and honest. Our team of innovative thinkers knows how to act on the data to make sure you’re getting the most from your investment. We’re ready to dream big with you.