YOUTUBE VIDEO ADVERTISING SERVICES
The Reach of Youtube
Remember back in 2005 when the first ever YouTube video was uploaded? A lot has changed since then, and in the last 14 years YouTube has seen unprecedented growth. The biggest thought leaders in the tech industries are all singing the same song and it goes something like this “YouTube is the future of marketing”. It’s already dominating the internet with over 30 million worldwide visitors every day and 50% of Australians using YouTube on the reg – that’s a hell-uva-lot of traffic. In fact more video content has been uploaded in the last 30 days than all the major US Television broadcasters have released in the last 30 years, and people are watching hours of it every day, 500 million hours of it every day to be exact. Think about that massive potential for your business – it’s huge. The wide reach of YouTube offers the perfect opportunity for your business to connect with your target audience in an engaging way.
Not only this, its widely known that on an intellectual level, and this is important for increasing your brand awareness so listen up, customers will remember 95% of your video message in contrast to the measily 10% retention rate of reading it in text. If you were watching us say this in video format right now, chances are you could still tell us in a weeks time the purpose of our video. On top of that, this form of easy marketing is surprisingly cheap and available to businesses of all sizes.
Specific Targeting For Your Ads
If you’re concerned that your YouTube ad will be popping up before every random cat video, you don’t need to worry – although cat videos are funny, we know your target audience probably isn’t hanging out there. There are a heap of specific targeting options which can help you narrow down your audience and Dilate is king at choosing the right targeting to get maximum return on your YouTube ads.
YouTube allows you to target by demographic which means you can focus on the age, gender, parental status, or household income of the audience you want to reach. This means we can quite literally hone in on the audience that historically have been your biggest revenue earners – How. Bloody. Awesome. Your business can also target your ads depending on what topics a user might be interested in. If you reach people who have interests which are relevant to your business, you’re more likely to grab their attention! YouTube also offers you the opportunity to target your ads based on what videos people are actually watching and its relevance to your ad.
Different Type of Youtube Ads
Just as YouTube offers different options for targeting your ads, there are also a few different ways you can choose to reach your audience. Dilate can offer Youtube Advertising services to guide you to the best option for your specific marketing requirements.
- INSTREAM – Instream ads will pop up before a YouTube video begins and it gives you five seconds to grab a user’s attention before they’re given the option of skipping the ad. Remember that with a clever ad, sometimes five seconds is all you need!
- IN-VIDEO – In-video ads will appear while YouTube content is playing and shows at the top of the recommended video list. It can catch a user’s attention while at the same time not interfering with their video.
- BUMPER – Bumper ads can really pack a punch when it comes to making an impression and increasing reach. They are non-skippable ads which are only allowed to run for a maximum of six seconds.
- MASTHEAD – Masthead ads give you the highest reach and awareness by showcasing your brand on the YouTube homepage for a full 24hrs. This means everyone who visits YouTube that day will be exposed to your brand.
Dilate's Youtube Advertising Service
Video advertising is a form of marketing which is still often overlooked by businesses thinking this strategy “need not apply”. But they do, all businesses would benefit no matter their industry for promoting their service on YouTube because it can really deliver results when it’s cleverly implemented.
When you let Dilate Digital help out with a touch of marketing awesomeness, you’ll wish you’d thought of giving YouTube ads a try a long time ago.
So if you’re looking for a Youtube advertising agency, Dilate Digital provide killer video marketing services for your business and can help you develop creative and effective YouTube ads to target your audience. We are one of the leading digital marketing agencies for SEO services in Perth, and with these skills sets, we always ensure we build a YouTube Ad that will not only resonate with the right audience, but are answering questions that people are looking for. To speak with one of our YouTube ads consultants, give Dilate Digital a call today.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping