If you haven’t considering advertising your business on YouTube, you’re missing out on a unique and effective form of digital marketing.
Luckily for you, the team at Dilate Digital are specialists in video advertising and Google AdWords make it easier than ever to develop a YouTube video campaign. YouTube ads offer flexibility as you can choose from a range of targeting options and there are a number of different ways you can reach your audience. Dilate are also Google Partners which means we know what we’re doing when it comes to video advertising. If you’re ready to try something different, give Dilate a call today!
THE REACH OF YOUTUBE
Since the first YouTube video was uploaded all the way back in 2005, the growth of YouTube has been phenomenal. YouTube gets over 30 million visitors every day worldwide and 50% of Australians use YouTube – that’s a huge number of potential customers. The wide reach of YouTube offers the perfect opportunity for your business to connect with your target audience in an engaging way. Online video use is only going to increase which is why it’s smart to work YouTube ads into your digital marketing strategy.
The reach of YouTube is much wider than TV due to the fact that YouTube can easily be accessed on mobile devices anywhere at any time. It’s also a much cheaper option and you only pay if your ad is actually viewed – unlike TV ads where viewers can walk off at any time!
SPECIFIC TARGETING FOR YOUR ADS
If you’re concerned that your YouTube ad will be popping up before every random cat video, you don’t need to worry. There are a number of specific targeting options which can help you narrow down your audience and Dilate can help you choose the right targeting to get maximum return on your YouTube ads.
YouTube allows you to target by demographic which means you can focus on the age, gender, parental status, or household income of the audience you want to reach. This means you can focus on the demographic who would be most interested in what your business has to offer. Your business can also target your ads depending on what topics a user might be interested in. If you reach people who have interests which are relevant to your business, you’re more likely to grab their attention! YouTube also offers you the opportunity to target your ads based on what videos people are actually watching and its relevance to your ad.
DIFFERENT TYPES OF YOUTUBE ADS
Just as YouTube offers different options for targeting your ads, there are also a few different ways you can choose to reach your audience. Dilate can give you guidance as to the best option for your specific marketing requirements.
Instream ads will pop up before a YouTube video begins and it gives you five seconds to grab a user’s attention before they’re given the option of skipping the ad. Remember that with a clever ad, sometimes five seconds is all you need!
In-video ads will appear while YouTube content is playing and shows at the top of the recommended video list. It can catch a user’s attention while at the same time not interfering with their video.
Bumper ads can really pack a punch when it comes to making an impression and increasing reach. They are non-skippable ads which are only allowed to run for a maximum of six seconds.
Masthead ads give you the highest reach and awareness by showcasing your brand on the YouTube homepage for a full 24hrs. This means everyone who visits YouTube that day will be exposed to your brand.
DILATE CAN HELP WITH YOUR YOUTUBE ADVERTISING STRATEGY
Video advertising is a form of marketing which is often overlooked by businesses but it can really deliver results when it’s cleverly implemented. When you let Dilate Digital help out with a touch of marketing awesomeness, you’ll wish you’d thought of giving YouTube ads a try a long time ago.
Dilate Digital provide killer video marketing services for your business and can help you develop creative and effective YouTube ads to target your audience. To speak with one of our YouTube ads consultants, give Dilate Digital a call today.