It’s all about enticement – getting more from your current web traffic or users. Sending traffic to your site is only half the battle, traffic can be expensive especially if you are using paid channels like Google Adwords. Conversion rate optimisation ensures you get more conversions (leads/sales) from your existing traffic. It’s for anyone who wants to ensure they are getting the most from their websites.
It’s only the beginning
Remember conversion is only just beginning to be widely adopted by businesses. So you’re not getting into the game late! On the contrary, now is the best time to put your hand up for a little conversion collaboration. It’s no mystery – we use software and tools to test everything! These tools are used to ensure that your web design and functionality are converting your site visits into customers at the highest possible rate. Some of the features of these tools include A/B Split Testing, Cross-Browser Testing, Heat Mapping and more!