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Making the iOS 14 Update Work For You
The iOS 14 update is looming. Are you ready? You’ve probably had your feeds chock full of sensationalist news about the impending update but what does it really mean for you? Let’s get you up to speed. At a basic level, the update will force apps to provide a prompt to iPhone users asking if they want to opt-in or opt-out of their data being shared for ad personalisation requirements. Apple will also be restricting the amount of data that…
Read moreFacebook Ads: Have You Missed The Boat?
Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before. Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just burning through cash with nothing to prove for it. The reality is, you can’t just throw your money into Facebook ads and hope the platform’s…
Read moreOnline Marketing For Schools & Universities
Get enrolments and Promote your courses Digital marketing for schools, universities, TAFEs and colleges really matters. If you aren’t marketing your institution online, you’re missing a huge opportunity to engage and attract more students. The truth is, students inhabit online spaces. Social media is part of their daily lives and Google is their go-to for searching anything – including which courses they want to take. What’s more, your online presence can have a massive effect on your institution’s reputation. Students, parents…
Read moreProven Marketing Strategies for the Health Care Industry
Healthcare Marketing FOCUS ON LOCAL SEARCHES, SATURATE YOUR LOCAL REACH & HELP PATIENTS FIND YOU WITH THE LEADING HEALTHCARE MARKETING AGENCY IN AUSTRALIA
Read moreWhy We Can’t Say Yes to Everyone
You get leads, you turn them away. Are you crazy? Not necessarily. Here at Dilate, there is a reason we don’t say yes to everyone. Don’t get us wrong – we want to grow just as much as the businesses that we help. But the thing is, to do our job well we can’t say yes to everyone that enquires with us. It’s really important to us that we get powerful results for our clients. That’s why we test and…
Read moreIncrease Sales for Shopify Using These Apps
Got an eCommerce store and want to boost conversions and bring in more profit? Good news – there are plenty of free and premium tools out there that can help you up your eCom game and sell more. We get it, sifting through them all to find what works isn’t very fun. That’s why we’ve put together our top picks for Shopify plugins that pack a powerful punch. As a team of Shopify experts who have helped many eCommerce businesses…
Read moreIndustry Types That Work Best for Google Ads
Done right, Google Ads can boost your website traffic pretty quickly, increase your visibility and help the right people find your products or services. You may have heard about other businesses using Google Ads management to make impressive profits. But will it work for you? Afterall, you want to know that you’re going to get good results before investing in a Google Ads management agency. The truth is, these days almost everyone uses Google to search for products and services.…
Read moreThe Importance of Lead Response Time
Every Minute Counts. The Importance of Lead Response Time What is Lead Response Time? Imagine you’re looking for someone to build a pergola in your backyard. You do some Googling. Find a couple of businesses. Fill out their contact forms. You wait. The time it takes for a business to respond to you after you’ve contacted them is called Lead Response Time (LRT). Let’s say one business gives you a call within 5 minutes of you filling out the form.…
Read moreFacebook Ad Myth Busting
Facebook Ad Myths. While we may be familiar with Facebook Ads, there are still some common misconceptions that could do with debunking. Knowing what you can and can’t achieve may be the game-changer between how you approach your Facebook marketing strategy or even help you identify where you can get a better return on investment (ROI). Here are 8 misconceptions about Facebook Ads from our resident expert, Aimee Robinson.
Read more10 User Experience (UX) Guidelines to follow in Web Design
Wished you had some user experience guidelines to follow? Getting your online presence happening can be a little daunting. And when we say “happening” we mean getting people to your site, using your site, and all things working out, becoming a customer. Whether this is your first build of a website for your business, or you built one only to realise that things aren’t working the way they should, or perhaps your business is changing direction, it’s always a good…
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