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7 Steps to Optimising Your Existing Content for Search

By John Hurley on Sep 17, 2021

Staying on top of SEO trends poses a couple of serious challenges for content marketers. Firstly, Google doesn’t hold back on updates to its algorithm – 2020 alone saw four significant tweaks to the search engine’s notorious black box. Each major update has the potential to severely impact your content’s ranking – sometimes for the better, sometimes not. Secondly, the exact implications of each update aren’t always evident, as Google is reluctant to reveal too much. It usually takes SEO…

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Your guide to Google Ads and how they can change your business forever.

By Tanya Dharmapala on Jul 16, 2021

So you’ve heard about google ads and you’re here to see what all the fuss is about. Essentially, Google ads work on a pay-per-click basis. And with over 63,000 of these clicks every single second on any given day, your potential target market just grew big time. With these kinds of numbers, the potential growth for businesses is astronomical. But you’re probably also thinking: will Google ads work for small businesses? Short answer, absolutely. But really, it’s a little more…

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Step-By-Step Guide To Running Your First Facebook Ad

By Charlie Pemberton on Jun 18, 2021

So you've decided that Facebook advertising could be a worthwhile marketing tactic to explore for your business.   Great!   Now comes the fun bit.   Putting together your first Facebook ad campaign can be daunting at first, but you shouldn't feel like you have to run in blind without a clue of what to expect.   Before we go any further, check out our overview guide on "does Facebook advertising really work?", for those who are still on the…

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Best Free SEO Tools For 2021

By Bodie Czeladka on Jun 07, 2021

Looking for the best free SEO tools for 2021? If you’re reading this, you probably already understand just how crucial an SEO strategy is for businesses in this day and age. Knowing that SEO should be high on the priorities is one thing, but feeling empowered to do it right is another. The SEO world is complex and constantly changing. And honestly, diving into SEO blind is not the best tactic. If you’re going to succeed in SEO, you’ve got…

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Brace Yourselves. Google's Next Big Update Is Going To Change Everything...

By Tanya Dharmapala on Mar 31, 2021

Does Google love your site?  Well, come May this year, the search engine King might not. All thanks to the Core Web Vitals update.  Google has made good user experience a focus with all its recent updates. Or rather, what Google deems to be a good user experience.  In the upcoming Core Web Vitals update, the all-powerful algorithm master will be looking at page experience as a critical ranking factor. This has been a confusing one for many so we…

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Small business doesn't mean small growth. Dare to scale with Google Ads.

By Tanya Dharmapala on Mar 22, 2021

Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't just dump your cash into Google Ads and hope that the unbeatable, all-knowing King of the Internet will sell for you. You have to show…

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How to Conquer Mt. Google - And How To Know When You’ve Done It.

By Tanya Dharmapala on Mar 05, 2021

We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the right strategy. But it will take time, creativity, and dedication. Mt. Google is the tallest one you'll climb. We promise it's worth it. Let's tackle…

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Making the iOS 14 Update Work For You

By Brendon Crouch on Feb 12, 2021

The iOS 14 update is looming. Are you ready? You’ve probably had your feeds chock full of sensationalist news about the impending update but what does it really mean for you? Let’s get you up to speed. At a basic level, the update will force apps to provide a prompt to iPhone users asking if they want to opt-in or opt-out of their data being shared for ad personalisation requirements. Apple will also be restricting the amount of data that…

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Facebook Ads: Have You Missed The Boat?

By Charlie Pemberton on Feb 02, 2021

Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before.  Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just burning through cash with nothing to prove for it. The reality is, you can’t just throw your money into Facebook ads and hope the platform’s…

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Online Marketing For Schools & Universities

By Chris Paterniti on Jan 22, 2021

Get enrolments and Promote your courses Digital marketing for schools, universities, TAFEs and colleges really matters. If you aren’t marketing your institution online, you’re missing a huge opportunity to engage and attract more students.  The truth is, students inhabit online spaces. Social media is part of their daily lives and Google is their go-to for searching anything – including which courses they want to take. What’s more, your online presence can have a massive effect on your institution’s reputation. Students, parents…

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