The Dilate Blog
Small business doesn't mean small growth. Dare to scale with Google Ads.
Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't […]READ MORE
How to Conquer Mt. Google - And How To Know When You’ve Done It.
We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the […]READ MORE
Facebook Ads: Have You Missed The Boat?
Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before. Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just […]READ MORE
With 2.7 billion users every month, there’s a reason why so many businesses use Facebook to attract new customers, build a following and drive up sales. If you want to run a successful ad campaign, it’s essential to know the why behind your ads. Your objective is one of the first things you’ll be asked […]
You might have heard of other businesses making impressive profits through Facebook advertising. But if you’re anything like us, you’ve got to see the results to believe it. Once you start running a Facebook campaign, how do you even know that it’s working? What are the signs of success and what are the false positives […]
It can be frustrating if your website isn’t showing up in the Google search results, especially if you don’t know why. The good news is, most ranking issues are easy to identify and can be solved with the right strategies. If you’re feeling stuck, an experienced SEO agency can help you improve SEO on your […]
There’s a lot to juggle when you’re running a Google Ads campaign. You want to make sure you’re targeting the right keywords, attracting the right audience and optimising your landing page for conversions – all while sticking to budget. Whether you’re wanting to drive more traffic to your website or increase visibility for a new […]
Copy is critical to a great landing page, breathing life into your brand and clarifying your message. It has the power to connect with an audience, bring them along the journey and build your credibility. There are huge benefits for your brand if you can get copy right – but what about the businesses who […]
Facebook Ads is a powerful advertising tool for big and small businesses in 2022. Part of the reason is because it’s the most widely used social media platform in the world with 2.91 billion active users every month. But it’s not just about the sheer numbers – it’s also the fact that Facebook gives you crucial […]
Google Ads can be a scary nut to crack. Especially if you’re at that stage where you’re thinking some online advertising might be just what your business needs but are still hesitant to jump in. Let’s cut to the chase – Google Ads cost money. But… when it’s done right it has the potential to […]
When you see a new WordPress plugin or CMS update for your website, it’s tempting to simply hit the update button and be done with it. There are plenty of sources on the internet that stress you should always keep your plugins and CMS updated. While it’s true that updates are important for your website’s […]
An effective Google Ads campaign can land you serious results - and not just a few extra leads or clients - we’re talking substantial Return on Investment (ROI). Whether you’re new to Google Ads or curious about how to boost your campaign - you will be wondering how to be successful with google ads. Here […]
How To Optimise Your Google My Business For Local SEO As a business owner, what could be more important than making sure customers can find you when they search for your business online? If they need to get in touch, how quickly can your contact details be found? If they want to check out what other […]
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