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Why Hire An Agency for Your Google Adwords Campaign?
The digital marketing industry has changed dramatically in recent years and Google AdWords is one of the platforms that sparked this change. Google Adwords is one of the most cost-effective methods of paid online advertising available. This system of digital advertising is used by almost any PPC agency. Big or small, all of these organisations have one thing in common --- to tap into a lot of people in search of products and services online! In fact, using Google Adwords…
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How To Optimise Your Google My Business For Local SEO
How To Optimise Your Google My Business For Local SEO As a business owner, what could be more important than making sure customers can find you when they search for your business online? If they need to get in touch, how quickly can your contact details be found? If they want to check out what other people are saying about your business, how can they get their hands onto this? In short, first impressions count. Making sure all this information…
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What is a Google Premier Partner? Key things you need to know now!
A Google Premier Partner is any person or Google ads agency capable of providing digital advertising services that meet the qualifications of Google ads. These qualifications cover the criteria used to consider the agency's expertise level, client ad spend, the agency's client-base, and client growth levels. There are two badges an agency can gain – these are: Google Partner or Google Premier Partner. The decision on which badge is earned heavily depends on the agency's level of expertise and success. …
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Top Qualities That Make A PPC Manager Stand Out
The world of pay-per-click (PPC) marketing campaigns is constantly changing as competition remains relentless. This means that the person managing these pay-per-click has to adapt constantly to the evolving technologies. Is your current PPC agency in Perth reliable? How can you tell that a PPC manager has the top qualities you need for your business? First off, you can check if your current return on investment is the ideal. If not, then you may want to check in with your…
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What Is Google BERT & What Is It’s Impact On SEO Since The Update
Is it a bird? Is it a plane? No, it's Google's new update! Have you noticed how intuitive Google's search results have become recently? No, this isn't because of some outer force in the universe. It's simply the new algorithm that has recently rolled out. Introducing Google BERT. It focuses on the users themselves and making them feel more heard than ever before! With a change in Google's focus, it's no wonder that SEO services are adapting to the latest…
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Five Ways to Make the Most out of your Adwords Campaign
Did you know that around 75,000 searches happen on Google every second... that's 4,500,000 searches a minute! With Google being the biggest search engine, it's no surprise that Adwords plays a massive role in the digital marketing space. PPC (pay-per-click) campaigns have been a crucial part of the success of hundreds of our clients every single day. We've taken over some seriously questionable campaigns, and we've seen time and again how important a well thought out strategy is to give…
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6 Beneficial Ways SEO Services Help Small Businesses
Simply because you've taken the initiative to register a domain and build a website doesn't necessarily mean you've set yourself up for digital success. In fact, those are just the bare bones of what you need for a shot at online success. Stopping there will only guarantee monthly registration and hosting fees. Yep, that's gonna be a big nope from us. So you've got yourself a website, our guess is you'd like some customers following through, right? But what happens…
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5 Common Pitfalls of Adwords Campaigns and How to Avoid Them
As a PPC Agency that specialises in Adwords for Perth businesses, we’ve seen EVERYTHING that an AdWords campaign can throw at you. We’ve seen the highs, the lows, and the in-betweens. Luckily for us, we have the good fortune of seeing far more highs than lows these days and that’s because (as most great philosophers of our time will tell you) you learn from your lows far quicker than you learn from your highs. So, if you’ve decided to ignore…
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10 Awesome SEO Blogs You Should Be Reading
Remember the last time you clicked through to the 2nd or 3rd page on Google? We don’t either. Here lies the crucial fact; your business needs a killer SEO strategy. The digital space is such a fast-paced and ever-changing environment and therefore, to survive, your SEO strategy needs to be both proactive and adaptive to such changes. The only constant is change, in the digital marketing world. Like most digital platforms these days, search engines are taking a deeper interest…
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Google’s new NoFollow update and HOW it affects your business
Exciting times are upon us Google fans! Recently an announcement was made regarding the update to the rel=”nofollow” link attribute, and guess what? They have added not one, but two (!) new attributes that might help amp up your optimisation efforts —the rel=“sponsored” and rel=“ugc” link attributes. While these updates have stirred up some well-deserved excitement in the web world, it’s simultaneously created a bit of apprehension among webmasters. Fear not, we’re here to discuss everything you need to know…
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