Blog
Questions You Should Ask Before Building Your New Website
Building a new website is like building a house. You’ve got your address (domain name), you know you are going to be paying rates (hosting fees), and you know that you want your house to be functional and welcoming (hello digital architect a.k.a web developer). As tempting as it can be to DIY your website, consider these three key questions before you commit: Do you know what to ask a web development expert? Do you know what you need your…
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Calculating ROI on a Marketing Campaign
Engaging in an Adwords Agency in Perth as part of your marketing campaign to bring awareness to your business and its offerings can feel like going to the gym for the first time. You know that different activities work for different muscle groups, and you need collective strength for overall health. A marketing campaign is like taking your business to the gym - it needs a mix of how you engage your core customers in person, over the phone, and…
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Do's & Don't Of Marketing A Shopify Store
So you’ve put your product creation talents to use, purchased a domain name, crafted a logo, set up a Shopify store (which looks amazing), and nada, zip, not the cha-ching of ZipPay. Where. Are. Your. Customers? As experts of Shopify in Australia, the good news is your magical customers are out there. The bad news is without some good strategic marketing, it’s going to be hard for more than your supportive friends and family to find you. Don’t stress -…
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Traditional Marketing vs Digital Marketing
When it comes to advertising Perth businesses, there are a few key decisions to consider before deciding: Where are your ideal customers spending their time How do you want to track your conversion rate? What is your advertising budget What stage of the buyer journey are you targeting? How important is the return on investment (ROI) accuracy? From a marketing real estate perspective, the macro-level choices mean traditional advertising platforms vs. digital platforms. Let’s take a look at how they…
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Google Ads Explained By The Professionals
Getting your digital presence happening so you can be Googled by your potential customers is one thing. Catching their eye, making contact, and converting to cash is another. As Perth’s #1 Adwords Agency, providing clarity to our customers, and keeping reporting simple is why we thought we’d break down the ins and outs of Google Ads, and how it benefits bottom lines in business.
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Everything You Need To Know About Content Marketing in 2020
Content Marketing isn’t new, even though you might just be hearing about it. The concept has been around for a long time, over 100 years. The Furrow is an agricultural magazine by John Deere, and a marketing initiative that helped to shape them into the household brand they are today - a century before the ‘content marketing’ buzzword was first spoken. It’s proven so incredibly popular that it’s still running today, and continues to inspire and educate people all around…
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The Ultimate Guide to Asking For Referrals
In a world of sophisticated digital marketing, we shouldn’t forget how powerful a simple word-of-mouth referral is. Yes, paid advertising, robust SEO and an excellent website are all important players in helping your business grow, but the effectiveness of a recommendation shouldn’t be overlooked. It’s human nature: we’d rather do business with someone we think is trustworthy than with a total stranger. Asking for referrals can be a tricky art to get right, but once you’ve got an effective strategy…
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Top Adwords Metrics to Measure Campaign Performance
So you set up a Google Ad campaign (good on ya!) but then Google dumps a whole lot of metrics on you. Suddenly you’re drowning in CPCs, CPMs and CTRs. Which metrics should you focus on in order to have a successful campaign? Which ones really matter? And which aren’t worth your time? Knowing the answer to these questions is a pretty big deal. Focus on the wrong metrics and you could end up making some pretty poor business decisions.…
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How To Successfully Ask Your Clients For Google Reviews
How often do you make a purchase or engage a service through the web without any reassurance that you’re making a good choice? Very rarely, if at all, right? As consumers, we decide to make a purchase when we feel confident in our decision. Therefore, if businesses want their customers to take a particular action, they need to make their customers feel confident. But what does confidence look like? How do you get a potential customer to feel confident in…
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Best Free SEO Tools For 2020
If you’re reading this, you probably already understand just how crucial an SEO strategy is for businesses in this day and age. Knowing that SEO should be high on the priorities is one thing, but feeling empowered to do it right is another. The SEO world is complex and constantly changing. And honestly, diving into SEO blind is not the best tactic. If you’re going to succeed in SEO, you’ve got to have the right tools in your belt to…
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