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Top Adwords Metrics to Measure Campaign Performance
So you set up a Google Ad campaign (good on ya!) but then Google dumps a whole lot of metrics on you. Suddenly you’re drowning in CPCs, CPMs and CTRs. Which metrics should you focus on in order to have a successful campaign? Which ones really matter? And which aren’t worth your time? Knowing the answer to these questions is a pretty big deal. Focus on the wrong metrics and you could end up making some pretty poor business decisions.…
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How To Successfully Ask Your Clients For Google Reviews
FREE EMAIL TEMPLATES How often do you make a purchase or engage a service through the web without any reassurance that you’re making a good choice? Very rarely, if at all, right? As consumers, we decide to make a purchase when we feel confident in our decision. Therefore, if businesses want their customers to take a particular action, they need to make their customers feel confident. But what does confidence look like? How do you get a potential customer to…
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Best Free SEO Tools For 2020
If you’re reading this, you probably already understand just how crucial an SEO strategy is for businesses in this day and age. Knowing that SEO should be high on the priorities is one thing, but feeling empowered to do it right is another. The SEO world is complex and constantly changing. And honestly, diving into SEO blind is not the best tactic. If you’re going to succeed in SEO, you’ve got to have the right tools in your belt to…
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The Complete Guide to Setting up Your Google Shopping
There’s never been a better time to sell products online. Heck, online shopping is booming and for good reason too. It’s convenient, easy and quick. That’s not to say it’s a piece of cake for the merchants though. It can be tough to navigate the world of online marketing when there’s plenty of competition and it’s a challenge to continually attract new customers. One of the big players when it comes to searching online for products is Google Shopping. You’ve…
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How To Transition Your Team to Remote Working Efficiently
In only a couple of months, COVID-19 has had a massive impact on the way we live and work. Many businesses have started asking their staff to work from home in a bid to reduce their contribution to the spread of the Coronavirus. For some, this transition to remote working might be a natural one, but for others it is a daunting task, especially given the time pressure. At this time of uncertainty, many questions weigh on the minds of…
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How To Soften The Impact of COVID-19 By Adapting Your SEO Strategy
We’ve all felt the impact of COVID-19 on the way we live, work and socialise. A lot of us are now working from home, but even with these adaptations, unfortunately many individuals and businesses have suffered a financial hit. With less disposable income to spend and more time being spent at home, it’s no wonder consumer behaviour has shifted. That’s not to mention stressors on supply chains, changes in the way media is consumed and increased anxiety about health. All of…
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How To Setup and Install Google Analytics on Your Website
Imagine for a moment that you’re a kid back at school. Your teacher gives you an assignment. You’re not too sure what to do, but you give it your best shot, staying up late to finish it on time. The next day when you hand it in, she reads it over and shakes her head. “Not good enough.” She doesn’t give you any feedback, just says to go away and do it again. So you scratch your head, make some…
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COVID-19 Resources for Small Businesses
It’s no secret that things are getting a bit tough out there for a lot of businesses - these are unprecedented times that we are facing. A silver lining amongst this uncertainty is that it has brought out the generosity, empathy and mateship from organisations, businesses and government bodies, who are trying their best to support businesses in any capacity that they can. We wanted to compile a list off all of the support and resources that are out there…
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Coronavirus, AKA Covid-19 | Our Thoughts Are With Business Owners
Let’s get straight to the point. Coronavirus, AKA Covid-19 is real, it’s happening and it’s having serious effects. First things first From the entire Dilate family, we want to extend our well-wishes to each and every one of you during this unsettling time. Our hearts are with anyone experiencing direct or indirect complications as a result. What is Dilate doing? At Dilate we pride ourselves on creating an innovative, safe and supportive environment for its people, this pandemic…
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Types of Google Ad Campaigns Explained
With about 75,000 searches made on Google every second, most of us have cottoned on to just how much advertising potential Google offers businesses. It’s the biggest PPC (pay-per-click) advertising platform in the world, and now offers the chance to advertise in a wide variety of formats across many different websites. In this post, we’re going to walk you through the different types of Google Ads categories, including the different types of Google search results, and the tools you can…
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