Our proven strategy for success
Before any work starts, we take the time to get to know you and your business in depth through a discovery session. This is where our team gets the opportunity to have an understanding of your company by chatting with you and where we can align both of our goals through our digital marketing campaigns.
Below is a step by step process of how we work:
Preparation and planning is crucial for a successful SEO journey ahead. We start by doing extensive research into your products and services as well as your industry and competitors. Once we have the lay of the land, we sit down with you for an in depth understanding of how your business works and what your goals are. We’re not about to apply a generic SEO strategy to your business. Our way is a tailored, fine-tuned approach.
We’re deeply invested in the growth and success of all our clients. That means we won’t sign you up for our SEO services if we don’t think we can get you good results. During the research stage, if we find that our SEO services aren’t the best fit for your business, we’ll be honest and up-front about it.
A solid site foundation will prepare you to build up and out as your business grows. We make sure your website structure is easy for Google to find and interpret. Then, to ensure you’re attracting the right audience, we marry each page on your website to the right keywords. We conduct keyword research with advanced SEO tools and the latest practices. It’s a numbers-backed approach with proven results.
We’ll create new content and refresh your existing content so that it’s optimised for SEO. Using the right keywords is an important step, but it’s not the end of the story. Our content team will make sure your web pages are user-friendly and in line with your brand voice. We prioritise high quality, value-adding content that keeps visitors engaged. That way, you can develop a relationship that leads to conversion down the line or even right away.
To ensure your website stays on top long term, we work at building the authority of your website. We want to show Google that your website is trusted, credible and highly valuable. Building authority involves winning links on other credible websites that point back to yours. So, we’ll actively reach out to high authority websites publishing content that’s relevant to your business. And then work with them to create high quality content that links back to your website to boost your own authority.
Some SEO companies in Melbourne will use ‘black hat tactics’ and spammy links to get you temporary results. But these tactics will get you in Google’s bad books, putting your rankings at risk. At Dilate, we stick with Google-approved strategies that will get you true and lasting results. No cutting corners here. We do things the right way – and our track record proves it.
At Dilate, we’re committed to a long term relationship with your business. Which means, we’ll closely watch and nurture your SEO strategy for better performance month after month. We keep the communication channels open so you get an honest and transparent picture of your campaign results. And just because we’re technical, doesn’t mean we expect you to be. Our SEO experts will demystify the metrics and keep you in the loop each step of the way.