One of our main priorities when it comes to optimising your on-page SEO is how we approach the content within your meta & body tags. These tags are snippets of text which describe what sort of content you can expect to read on a particular page. You’d probably recognise these as the organic search results that appear on Google after you’ve searched for something. Included in your meta tags is a title tag, meta description and a selection of qualified keywords. Although these pieces of information won’t appear on the actual website, it helps the search engine know exactly what the content is about and file you accordingly. The search engine will also check that your website content matches what you’ve described on your meta tags so we take care to ensure that the two pieces of content align.
Once we have optimised your meta tags to ensure ultimate ranking opportunity, you get to work creating the ‘body tags’ within the content on your website. These body tags are implemented in your Headings, or as we more commonly know them as, your H1. Using keywords in your body tags means that the search engine will more easily be able to understand the content of the website & it’s also much easier for potential customers to when you break up text with headings.