On-page SEO: improve your search engine ranking
Having a website isn’t about waiting for a potential customer to happen upon your business. In such a competitive internet industry, you need to give serious thought about how your website is going to rank in the search engine against other similar businesses. On-page SEO refers to all the aspect of SEO that has to be done within your web pages. Strong on page SEO gives your website an edge over your competitors especially if you are in a highly competitive niche.
Meta tags and body tags
One of the most important aspects of on-page SEO is meta tags. Meta tags are snippets of text which describe the content of a particular page. Included in your meta tags will be a title, description and keywords. Although these pieces of information won’t appear on the actual web page, it helps the search engine know exactly what the content is about. The search engine will also check that your website content matches what you’ve described on your meta tags.
Once you have your meta tags in order, you need to create body tags within the content on your webpage. These body tags are used for the creation of headings, with the most important tag being your h1 heading tag. Using keywords in your body tags means that the search engine will more easily be able to understand the content of the webpage – it’s also much easier to read for potential customers when you break up text with headings.
Focus on pagespeed and mobile friendliness
In terms of your on-page SEO, you need to make sure you take a look at the speed of your website and whether it’s mobile friendly. Page speed is a factor in your search engine ranking on Google and, more recently, the mobile friendliness of your website has also become a factor. If you have a fantastic website which is a little slow and doesn’t gel with mobile phones, it might be time to take a closer look to speed things up.
Google-friendly URL structure
Yes, even the URL structure (web address) of your website can make a difference to your on-page SEO. A straightforward URL structure means that both customers and search engines know what the webpage they’re about to visit is about. Don’t include a whole heap of numbers or punctuation marks in the URL – this looks messy and can be confusing. Also, resist the temptation to create lengthy URLs jam-packed with keywords. You’re best off keeping your URL structure simple and relevant.
Keyword density for your content
Keyword density refers to number of times that a keyword appears on a webpage compared to other word in the content. When it comes to SEO, is there an optimal keyword density? Although there isn’t a specific percentage outlining how often your keyword should appear, you need to make sure you place your keywords into your content in a natural way so the content doesn’t sound robotic. However, don’t make the mistake of mentioning your keyword too often in your on-page content – Google may decide that it’s spam and it will appear lower down in the rankings.
Internal linking throughout your website
Internal linking is an SEO tactic which is commonly used in content marketing. It means that you connect one page of your website with a link to another page of the same website. This strategy encourages navigation throughout the website, connects customers to the more valuable content on your business website, improves your ranking for certain keywords and helps promote specials or events. Use moderation when it comes to internal linking and make sure you’re linking to parts of your website which will actually be useful to the customer.
Schema and AMP to boost your website
Schema is a type of microdata that can be inserted into your website to make it easier for the search engine to interpret the information included in your on-page content. Although including schema into your website won’t automatically improve your search engine ranking, it will help with greater visibility of your content.
AMP (accelerated mobile pages) also needs to be considered in your on-page SEO strategy. AMP is open source coding structure designed to make websites open more quickly on mobile devices and use less data. By optimising the speed that your website can load onto a mobile, you’re impacting on your SEO as customers will get a positive impression which leads to more engagement and clicks.
At Dilate, we can help you develop your on-page SEO so you can more easily compete with other businesses. To discuss how we can help, contact us today and we can have a chat about your SEO needs.