Our proven strategy for success
At Dilate, we’re a relationship-focused SEO agency. Right from the start, we’ll work closely with you to make sure our Brisbane SEO services are aligned with your needs and goals. As a holistic marketing agency, we’ll also make sure your SEO services are working in harmony with your other marketing efforts, such as Google Ads and social media marketing.
Here’s our step-by-step process for success with SEO in Brisbane:
In the planning stage, we conduct thorough research into your products, services, competitors and industry. This allows us to see the potential for growth and the challenges we might face along the way. By gathering all the crucial information at the outset, we lay a foundation for long-term success.
At the start, we’ll sit down with you to understand your business needs and goals. And we’ll keep checking in with you as our relationship matures. When developing your SEO strategy, we’ll never shoehorn particular tactics in just because they’re common practice. We understand that success takes a highly individualised approach. Your key objectives will always take centre stage.
We’ll run a thorough SEO audit on your website before we get to work optimising what’s already there. Or if you’re creating a new website, our web designers will make sure your site is optimised for Brisbane SEO from the start.
Our focus is to make your website deliciously attractive to Google AND your website visitors. We’ll make sure Google knows which pages on your site are most important, and which ones should be showing up in search results. We’ll also make sure your site is fast, attractive, easy to navigate and optimised for mobile.
To make sure your site shows up for the right people, we research what your target audience is actually searching for on Google. Then we marry the relevant search terms or “keywords” to pages on your website. From there, we create high-quality content that’s optimised for conversions.
While some Brisbane SEO agencies focus on getting the most clicks as possible, we’re focused on getting high quality clicks that actually lead to conversions. That’s why we pay close attention to the intent behind a search your potential customer is making. Understanding why they’re making a particular search is the key to keeping their attention and developing a customer relationship.
To decide which websites rank highest, Google looks at the authority of each site. Higher-authority websites outperform their lower-authority competitors. Some SEO companies in Brisbane use black hat tactics to give your site a quick authority boost. But Google is better than ever at picking up on these bad practices. And they can end up crushing your visibility, site traffic and conversions.
At Dilate, we do things the right way so that you can be confident you’re getting long-lasting results that are approved by Google. We’ll take a close look at your backlink profile, making sure all your backlinks are from reputable and relevant sources. We’ll also work hard to discover and secure new high quality backlink opportunities on an ongoing basis.
SEO isn’t a set and forget marketing tactic. It’s actually an ongoing strategy that requires attention over time. Google’s algorithms are constantly evolving – as is the online marketplace and consumer behaviours. That’s why it’s crucial to monitor your SEO results and make changes to your strategy as appropriate.
We use the latest SEO tracking and analytical software so you can be sure you’re getting accurate data. But just because we’re technical, doesn’t mean we expect you to be. Your dedicated account manager will deliver a report every month showing the metrics that matter most to you. We’ll walk you through what went well, where there’s room for improvement and what’s next.