With over 675 million professional users a month using LinkedIn to network, connect, advertise and converse, it’s the absolutely ideal platform for B2B marketing. Originally created as a jobs marketplace, it’s evolved into the biggest online professional hub. Whether you’re growing brand awareness, generating high-quality leads, promoting your content or building brand authority and expertise, working with a LinkedIn Advertising agency is the most efficient way to do it.
Building a network through professional relationships is LinkedIn’s modus operandi, and the ads offered on the platform are uniquely positioned to grow your network and build relationships by targeting exactly the people that fit your ideal customer profile. The ability to capture leads of incredibly high quality- those positioned to have a need for your service AND the ability to purchase it is exclusive to LinkedIn.
If your primary goal is to build brand awareness, then partnering with a LinkedIn ads agency is the perfect way to do it. A professional browsing their LinkedIn feed wants to see new, relevant and high-value content that they may not have come across without advertising. By utilising LinkedIn ads to push your content, even if that’s just a long-form native post, you can position yourself as an expert in the space, and build authority for your personal brand.