A major part of your off-page SEO strategy should be link building. Not a minor part, there was no auto correct when writing that sentence. If you aren't doing it then that might be why your organic results aren't doing as well as you hoped with your current SEO strategy. To put it simply, link building is where external web pages are providing links back to your business website. Link building can be challenging but is also a very effective part of your SEO strategy. Old school practices such as forum comments, directory links and image sharing no longer work as they used to.
The link building landscape has changed dramatically and continues to quite regularly! At Dilate we don't have a one size fits all approach with our link building service, but we know how to earn high quality links for our clients. We set a strategy by conducting thorough research first. Ha, ‘thorough research’ doesn't sound like a simple task reading it out loud, but it takes time. We make sure it's done right, from the beginning because it helps form the basis of a GOOD strategy. It's also not just a google search type of research, we take a deep dive into our client's industry before engaging in link earning.