“I just don’t have the time.”

Over the course of the year, I’ve been lucky enough to speak with and listen to people from different backgrounds, industries, and roles. And almost all of them say the same thing.

“I just don’t have the time.”

When I ask why, AI is usually near the top of the list. A bit ironic, given we thought it would free us up.

I’ll admit I’ve felt it too. When I look at how it’s changed my own work, sure, it’s taken some of the heavy lifting off. But because I can do more, I now do more. And that’s before counting the hours I’ve lost down a Claude rabbit hole, just playing around with its features.

AI isn’t the only reason, though. I’ve also heard plenty about doing more with the same (or less) budget, keeping up with constant platform updates, and hiring and holding on to good people.

For a lot of us, these have all landed at once, and that makes an already tough job harder.

This week, I’m planting a seed: what’s made your job harder this year?

In a couple of weeks, I’ll ask again, and I really want to hear your answer. So between now and then, notice where your time goes.

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This is taken from the weekly email written by one of our directors, Roberto Boi. Every Thursday he shares observations, ideas and perspectives from the work we’re doing day to day at Dilate. If you’d like to get it delivered straight to your inbox, you can sign up here.