Instagram just crashed Google's party

Why does it matter so much?

Because search intent beats thumb-scrolling every day of the week. A user who lands on your Reel from a Google search is actively looking for an answer; they can now discover your Instagram content with intent, not just idle curiosity.

If tackled the right way, this could result in double the visibility, double the engagement, and double the impact for your business.

Now that Instagram and Google have buddied up, your strategies have to as well. If you’ve been treating your SEO strategy separate from your social media strategy, it’s time to take another look. Say hello (if you hadn’t already) to the era of the holistic organic marketing strategy.

We’ll be keeping our ear to the ground to learn more about the impacts of this change as they happen, and bringing you along for the ride.

P.S. We’ve come up with five quick actions you can do to turn your feed into a search magnet (think intent-led captions, alt-text that actually helps, and a settings tweak that takes 12 seconds).