3 SEO Mistakes You're Probably Making
To stay at the top of your SEO game, you have to know the rules inside out. Your SEO strategy is what ensures that Google will promote your content to browsers who are searching terms in your niche, and it’s time to learn how to play-otherwise you’ll strike out. SEO has changed and transformed time and time again over the last few years, so if you haven’t cast an eye over your SEO strategies for a while, you’re probably making some critical errors. Read through the list of most common SEO mistakes, and see if any of them sound familiar.
Roll back the clock, and SEO basically meant ‘keywords’. Your domain had to be the best fit for your keywords, and this had to be sprinkled generously throughout your metadata, your copy- anywhere you could make room. Sure, there was a commonly understood maximum that you could incorporate that keyword, but you wanted to start tickling that limit.
Snap forward, and Google sees through your keyword-doused website like a mouse finally seeing the large spring attached to the cheese. Google wants a more natural experience for the user, so you should dial that keyword game back a peg. Pick a keyword that you can optimise naturally around, and create thoughtful content which works alongside that. Remember to keep the keyword occurrences natural and balanced- if you’re using your keyword more than 80 times per 500 words, Google will get suspicious and you can expect to see a drop in rankings.
For a user to be able to easily navigate your page, without any interruptions like advertising, is a key ranking factor. While it once was common practise, because you would make money just by having the ads there, Now Google is well aware that these clotted the page and intruded the user experience-if your page isn’t simple and functional, and easily-accessible, you could be losing rank. Ensure your website is mobile responsive, as this is quickly surpassing regular desktop computers for online browsing, and has a clean navigation for your visitors.
Content is a huge player in modern SEO. Google wants to see that you are engaged with your visitors, and you have interesting and thought-provoking articles to share with them. By maintaining a regular content schedule, you appear to be a well- functioning website with a bit of authority on your chosen niche, so you can expect to see some huge leaps when you start delving into content development.
If it sounds like your website could use some SEO services, and you’re not sure where to start, then call Dilate Digital. We’re a team of digital marketing extraordinaires, and a recent office poll named us as the best SEO company to hit Perth. Call or email us today to talk about your online marketing needs, and find out how we can help your business boom with all sorts of fancy tricks and tips.