4 Essential Tips for Effective Mobile Web Design
Google recently reported that a staggering 52% of search traffic comes from mobile devices, and almost half of all online shopping traffic is carried out using tablets and mobile phones. From this data, it’s clear that a modern online business simply must have a design format that caters to this demand. A smart marketer must ensure that their site is responsive, and optimised with the mobile user in mind. Here are four essential tips to ensure that your website is mobile-use friendly.
1. Simplify Menus
Due to the limited size of their screens, mobile devices are not well suited to scrolling through lots of menus and sub-menus. An ideal menu should have a maximum of five items and perhaps a couple of submenus. Start with an overview of the products or services being offered, and use a category or search function to further filter results
2. Shorten Contact Forms
Completing long contact forms on a mobile device is a laborious task, and is the quickest way to lose a customer. Only ask for information essential to the task at hand, and nothing more. As an example: visitors signing up for a newsletter only need to provide their name and email address. All customers will understand that they have to fill in more information in order to make a purchase, however care should be taken to ensure that you are sensitive to your customers time. Streamline the process as much as possible, and if in doubt, A/B test different forms to see which ones work best for you and your customers.
3. Make Use of a Variety of Form Fields
One of the best ways to simplify form fields is to use checkboxes, dropdowns and calendars. These options allow mobile users to search effectively and input information without excessive typing -which is a chore on a smaller mobile device. Returning visitors should be able to use autofill to speed up purchases, and you could consider adding a guest checkout for customers that don’t want to make an account.
4. Contact Details and FAQ’s
Any effective ecommerce site will have a simple way to contact the company and a list of FAQ’s for its users. A mobile friendly site should have a click-to-call facility that is easy to find, and should have a short contact form and email address. The temptation is just to provide a single method of contacting your business, but avoid this, as many people prefer to use their devices in different ways. Hedge your bets and offer a variety of contact methods, to cater to a variety of different customers. If you have a bricks and mortar business, consider adding a Google Map and directions to show where you’re located. A good FAQ’s page will deal with many customer concerns efficiently and effectively.
If you would like to know more about mobile friendly website design or any other aspect of web design and online marketing, contact us. We are experts in all aspects of effectively promoting and facilitating business online. Get in touch with us here at Dilate, to find out how your business could benefit from our experience.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping