4 Lead Generation Tips That Really Work
Using traditional methods to fill up your sales funnel with leads can be hard work. No-one in their right mind wants to send out cold emails or work from poor quality lists, and these old fashioned methods are unlikely to flood your business with qualified leads. However, there are better ways to generate leads, by providing value that will attract a prospect to your message. Here are four lead generation tips that work well for businesses all over the world, and will work for you too.
1. Provide a Help Video
Videos that provide a quick solution to a problem are extremely popular. They should be in a format that is easy to digest, and short in length. The prospect can view them on their phone and leave you immediate feedback. This will help to build trust and engagement with your list that will pay dividends later. Don’t worry if you’re not the next Stanley Kubrick, this work can be easily outsourced if you prefer not to do it!
2. Get The Inside Scoop In Your Niche
One great method to build trust and provide value is by interviewing a leader in your niche. An expert in your targeted niche could provide some secret tips and tricks for your prospects. This will show your list that you want to make sure they get the best possible advice. Another great bonus is that you now have a knowledgeable contact in your niche. Who knows, maybe a profitable joint venture is in your future?
3. Offer a Useful Tool
Many subscribers would love to be provided with a useful tool that could help them on a daily basis. This could be something as simple as a quick checklist, or a cheat sheet for a complicated task. Many marketers have had success creating a useful spreadsheet template, and simply giving it away to their list. If you have not got the time or expertise to do this, is there a tool that you use regularly that you could provide a link to? Perhaps the creator of this tool has it for sale, and they could offer a discount to your list with a promo code?
4. Create an Email Crash Course
Perhaps you could create an email course for your list where they receive small digestible lessons on a regular basis. This course would initially cover all the basics aspects of your niche, and perhaps move into more advanced areas later. But don’t stop there, you could add in your own personal industry experiences, of what works and why. This kind of insight into who you are and what you do is what will make your content stand out from the rest, and if it is powerful and well delivered, is likely to lead to sign-ups and upsells.
If you would like to know more about generating qualified leads, or any other aspect of online marketing, contact us. Dilate are experts in online marketing and creating ecommerce websites, and always have time to chat about what we can do for your business.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping