Using traditional methods to fill up your sales funnel with leads can be hard work. No-one in their right mind wants to send out cold emails or work from poor quality lists, and these old fashioned methods are unlikely to flood your business with qualified leads. However, there are better ways to generate leads, by providing value that will attract a prospect to your message. Here are four lead generation tips that work well for businesses all over the world, and will work for you too.
1. Provide a Help Video
Videos that provide a quick solution to a problem are extremely popular. They should be in a format that is easy to digest, and short in length. The prospect can view them on their phone and leave you immediate feedback. This will help to build trust and engagement with your list that will pay dividends later. Don’t worry if you’re not the next Stanley Kubrick, this work can be easily outsourced if you prefer not to do it!
2. Get The Inside Scoop In Your Niche
One great method to build trust and provide value is by interviewing a leader in your niche. An expert in your targeted niche could provide some secret tips and tricks for your prospects. This will show your list that you want to make sure they get the best possible advice. Another great bonus is that you now have a knowledgeable contact in your niche. Who knows, maybe a profitable joint venture is in your future?
3. Offer a Useful Tool
Many subscribers would love to be provided with a useful tool that could help them on a daily basis. This could be something as simple as a quick checklist, or a cheat sheet for a complicated task. Many marketers have had success creating a useful spreadsheet template, and simply giving it away to their list. If you have not got the time or expertise to do this, is there a tool that you use regularly that you could provide a link to? Perhaps the creator of this tool has it for sale, and they could offer a discount to your list with a promo code?
4. Create an Email Crash Course
Perhaps you could create an email course for your list where they receive small digestible lessons on a regular basis. This course would initially cover all the basics aspects of your niche, and perhaps move into more advanced areas later. But don’t stop there, you could add in your own personal industry experiences, of what works and why. This kind of insight into who you are and what you do is what will make your content stand out from the rest, and if it is powerful and well delivered, is likely to lead to sign-ups and upsells.
If you would like to know more about generating qualified leads, or any other aspect of online marketing, contact us. Dilate are experts in online marketing and creating ecommerce websites, and always have time to chat about what we can do for your business.
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True digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek, surfer, husband and father who enjoys anything away from the concrete jungle!