4 Things Businesses Should Stop Doing With Their E-Commerce Website
Getting it right with your e-commerce website can make a huge difference to the success of your business as it means that customers find they have an easy and engaging experience, which ultimately means more conversions. Unfortunately, some businesses manage to get things wrong when it comes to their e-commence setup and we’re here to help you avoid these mistakes.
If you’d like some insight into some things that your business should never do when it comes to e-commerce website design, read on!
1. Poor shipping methods
The shipping options attached to your e-commerce website shouldn’t be an afterthought and you need to think about the most convenient method to get your product to the customer. Too many websites offer awkward or expensive shipping options which is very off putting – offer simple shipping methods and include the option of express delivery.
There are also a lot of online businesses providing free shipping these days so you should consider this as an option – you can also offer the incentive of free shipping once a customer reaches a certain amount in their shopping cart which is a great way to upsell.
2. No mention of customer service
You could pride yourself in your level of customer service but if it’s not made clear on your website, customers won’t know. No matter how inexpensive your product is, customers will often become suspicious if your contact information is difficult to find or if there are no assurances that you’ll continue to provide service following the purchase. Make it easy for visitors to see what they can expect from you – such as a moneyback guarantee or online chats–so they can be confident in their purchase.
3. Limited payment options
Don’t think that just because a visitor has reached the checkout that it’s a done deal – there’s still plenty of opportunity for a potential customer to click out and one mistake businesses make is not including enough payment options. If you only give the option for people to enter their credit card details directly, you need to remember that a lot of people will be put off by this. PayPal is big business these days and you need to include this as an easy payment option so you don’t lose sales.
4. Failing to use social media
If you’re not using social media to promote your e-commerce website, you could be missing out on a massive customer base. These days, the fact is that you need to be embracing social media to boost the visibility of your website and to promote your product or service. Have social media sharing buttons clearly displayed on your website and, if you’re not sure about the whole social media thing, get some advice from the experts.
Dilate Digital provide e-commerce web design services to help you create an awesome online shop that’s both appealing and functional. We make sure that there is the appropriate security measures and secure payment measures in place to put your customers’ minds at ease and we include additional features to make it easy for users to complete transactions.
For professional e-commerce web design, contact Dilate Digital today on 1300 345 283 and speak with one of the team.
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