THE BEST MARKETING BOOKS FOR YOUR BUSINESS
Research has indicated that reading fiction can not only help to boost your imagination but it can also increase your intelligence. However, if you are planning on building or expanding a business, it may be worthwhile spending a little time reading some business dev books. There is a wide selection of non fiction titles aimed at helping you to improve your financial situation but these are some Dilate recommended books for your business, which should be on your essential reading list.
THE 4 HOUR WORKWEEK BY TIMOTHY FERRISS
For many business owners, finding the time for marketing activities can be tricky. Most new and established ventures require a great deal of time for core business activities, leaving little time for marketing and promotional activities. However, in The 4 Hour Workweek, Ferriss details his blueprint to increase your income while working less. Ferriss uses his real life experiences to assist in reducing stress and increasing available time.
LIKE A VIRGIN BY RICHARD BRANSON
Billionaire Richard Branson details his insights and experiences into advice for those looking to improve their leadership or develop their business. This book provides lessons on how to take a more innovative approach and enjoy your work. Rather than taking a standard business school approach, Branson advocates adopting a more innovative business and marketing style to aid your success.
REALITY CHECK BY GUY KAWASAKI
Guy Kawasaki was an important driving force behind Apple becoming a household name. In Reality Check, Kawasaki provides a comprehensive guide for starting and operating your business, which will ignore passing fads and stand the full test of time. The book provides indispensable guidance to outsmart and out-market your competition
TRUST AGENTS BY CHRIS BROGAN & JULIEN SMITH
Most business owners understand the marketing power of the internet and social media platforms. However, most entrepreneurs lack confidence and are concerned about establishing their online reputation. In Trust Agents, Brogan & Smith detail how to build the influence and reputation of your business brand using social media platforms. The book not only details high level theories but includes practical applications. Trust Agents provides case study information and actionable steps to create a positive impact for the marketing of your business.
CROSSING THE CHASM BY GEOFFREY MOORE
Moore believes that high tech products sell well initially, before hitting a marketing lull, as the products aim to cross the chasm into the mainstream market. This can be a challenge for marketers and innovators to narrow the chasm and accelerate product adoption throughout the market segments. The book provides Moore’s insights and new marketing strategies for the digital world as well as examples of both successes and failures.
HOW TO WIN FRIENDS AND INFLUENCE PEOPLE BY DALE CARNEGIE
This classic book was first published in 1936 and has sold over fifteen million copies. However, the lessons are still essential for any business owner or marketer. The book details skills and techniques which can be easily transferred into the business world of today. This can not only help you to build strong customer service but develop a great reputation to market your brand and your business.
THE FOUR STEPS TO THE EPIPHANY BY STEVE BLANK
This book is a best-selling classic, which provides insights for new ventures and business models for marketing your enterprise. There are practical proven steps to customer development to help you organise your sales and marketing campaign. You will also find step by step strategies on how to best organise your marketing and business development for new products or services.
THE TIPPING POINT BY MALCOM GLADWELL
Malcolm Gladwell explores the magic moment or tipping point when an idea or trend crosses a threshold and begins to spread like wildfire. The book illuminates the phenomenon of the tipping point which can influence the way in which you consider selling and marketing your products or services.
UNMARKETING BY SCOTT STRATTEN
Many business owners recognise that several conventional marketing methods are no longer effective. Cold calling and spamming can actually have a detrimental effect on your marketing campaign. So, in UnMarketing, Stratten helps you to unlearn these old methods and shows you how to build solid customer relationships and position your company to match their particular requirements.