BMBMBMB – Brilliant Marketing Books Making Bodie’s Marketing Better
Certain books will always hold a special place in our hearts. Whether it’s in an old paperback, your Kindle, or your diary, a book can crawl into your heart and mind like nothing else can. If you really want to set your soul on fire with something, read a book about it.
If you’re looking for ways to market or develop your business, check out one of these books. Our digital marketing consultants in Perth hold them at the esteem usually reserved for Bibles, or works like of Thoreau or Ayn Rand. They’re essentially one-on-one business development, entrepreneurial, and marketing consultations, written by some of the best brains in the industry – and if these can’t get your engines firing with dazzling business ideas and a renewed vigour for marketing, your too far gone.
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THE 4 HOUR WORKWEEK BY TIMOTHY FERRISS
“For many business owners, finding the time for marketing activities can be tricky. Most new and established ventures require a great deal of time for core business activities, leaving little time for marketing and promotional activities. However, in The 4 Hour Workweek, Ferriss details his blueprint to increase your income while working less. Ferriss uses his real life experiences to assist in reducing stress and increasing available time.”
LIKE A VIRGIN BY RICHARD BRANSON
“Billionaire Richard Branson details his insights and experiences into advice for those looking to improve their leadership or develop their business. This book provides lessons on how to take a more innovative approach and enjoy your work. Rather than taking a standard business school approach, Branson advocates adopting a more innovative business and marketing style to aid your success.”
REALITY CHECK BY GUY KAWASAKI
“Guy Kawasaki was an important driving force behind Apple becoming a household name. In Reality Check, Kawasaki provides a comprehensive guide for starting and operating your business, which will ignore passing fads and stand the full test of time. The book provides indispensable guidance to outsmart and out-market your competition.”
TRUST AGENTS BY CHRIS BROGAN & JULIEN SMITH
“Most business owners understand the marketing power of the internet and social media platforms. However, most entrepreneurs lack confidence and are concerned about establishing their online reputation. In Trust Agents, Brogan & Smith detail how to build the influence and reputation of your business brand using social media platforms. The book not only details high level theories but includes practical applications. Trust Agents provides case study information and actionable steps to create a positive impact for the marketing of your business.”
CROSSING THE CHASM BY GEOFFREY MOORE
“Moore believes that high tech products sell well initially, before hitting a marketing lull, as the products aim to cross the chasm into the mainstream market. This can be a challenge for marketers and innovators to narrow the chasm and accelerate product adoption throughout the market segments. The book provides Moore’s insights and new marketing strategies for the digital world as well as examples of both successes and failures.”
HOW TO WIN FRIENDS AND INFLUENCE PEOPLE BY DALE CARNEGIE
“This classic book was first published in 1936 and has sold over fifteen million copies. However, the lessons are still essential for any business owner or marketer. The book details skills and techniques which can be easily transferred into the business world of today. This can not only help you to build strong customer service but develop a great reputation to market your brand and your business.”
THE FOUR STEPS TO THE EPIPHANY BY STEVE BLANK
“This book is a best-selling classic, which provides insights for new ventures and business models for marketing your enterprise. There are practical proven steps to customer development to help you organise your sales and marketing campaign. You will also find step by step strategies on how to best organise your marketing and business development for new products or services.”
THE TIPPING POINT BY MALCOLM GLADWELL
“Malcolm Gladwell explores the magic moment or tipping point when an idea or trend crosses a threshold and begins to spread like wildfire. The book illuminates the phenomenon of the tipping point which can influence the way in which you consider selling and marketing your products or services.”
UNMARKETING BY SCOTT STRATTEN
“Many business owners recognise that several conventional marketing methods are no longer effective. Cold calling and spamming can actually have a detrimental effect on your marketing campaign. So, in UnMarketing, Stratten helps you to unlearn these old methods and shows you how to build solid customer relationships and position your company to match their particular requirements.”
You are now well armed with all the guidance you need to develop your business, your brand, and your scope of strategies. If you need to pick the brains of a few local experts, head down to the new Dilate Digital office and have a chat with one of our team about our business consulting services. Aside from our plethora of marketing services we offer, we give business owners the chance to learn the ropes for themselves from Perth’s local gurus and develop their own digital marketing and business development.