The Dilate Blog

So you've got yourself a solid website with fun graphics and nifty coding. It's a joy to navigate. The last thing on your mind is a detailed privacy policy for your online commerce, cookies, analytics, ad campaigns, comments—look, I'm boring you already. Sorry if we're bursting your bubble - but that text is one of […]

Does Google love your site?  Well, come May this year, the search engine King might not. All thanks to the Core Web Vitals update.  Google has made good user experience a focus with all its recent updates. Or rather, what Google deems to be a good user experience.  In the upcoming Core Web Vitals update, […]

Get enrolments and Promote your courses Digital marketing for schools, universities, TAFEs and colleges really matters. If you aren’t marketing your institution online, you’re missing a huge opportunity to engage and attract more students.  The truth is, students inhabit online spaces. Social media is part of their daily lives and Google is their go-to for […]

You get leads, you turn them away. Are you crazy? Not necessarily. Here at Dilate, there is a reason we don’t say yes to everyone. Don’t get us wrong – we want to grow just as much as the businesses that we help. But the thing is, to do our job well we can’t say […]

Every Minute Counts. The Importance of Lead Response Time What is Lead Response Time? Imagine you’re looking for someone to build a pergola in your backyard. You do some Googling. Find a couple of businesses. Fill out their contact forms. You wait. The time it takes for a business to respond to you after you’ve […]

Having trouble setting up your Shopify store? Whether you are a lover of shopping online, or brick and mortar stores, one of the most important factors for customers is experience. We’re not talking about the customers who love to dig through a disorganised second-hand store in search of a vintage find like a paleontologist looking […]

Traditional Marketing vs Digital Marketing, which is better? When it comes to advertising Perth businesses, there are a few key decisions to consider before deciding: Where are your ideal customers spending their time How do you want to track your conversion rate? What is your advertising budget What stage of the buyer journey are you […]

In a world of sophisticated digital marketing, we shouldn’t forget how powerful a simple word-of-mouth referral is. Yes, paid advertising, robust SEO and an excellent website are all important players in helping your business grow, but the effectiveness of a recommendation shouldn’t be overlooked. It’s human nature: we’d rather do business with someone we think […]

How often do you make a purchase or engage a service through the web without any reassurance that you’re making a good choice? Very rarely, if at all, right? As consumers, we decide to make a purchase when we feel confident in our decision. Therefore, if businesses want their customers to take a particular action, […]

In only a couple of months, COVID-19 has had a massive impact on the way we live and work. Many businesses have started asking their staff to work from home in a bid to reduce their contribution to the spread of the Coronavirus. For some, this transition to remote working might be a natural one, […]