The Dilate Blog: Digital Marketing

Cracking the code on successful digital marketing starts with truly knowing your customers. Two essential tools to help you do this are customer journey maps and buyer personas. Let's break down what they are and why they matter.

Digital marketing can be overwhelming, especially for newcomers. There’s a bajillion new terms and acronyms, and it's easy to feel lost. So let me break down some of the most common digital marketing jargon, so it’s a little easier for you to navigate the digital world.

Digital marketing is a must-do for businesses. That is, if you’re looking to grow your business. Good news is, if you’re familiar with traditional marketing – like TV ads and billboards – you’re already on the right track.  However, those old methods can’t compete with the precision and flexibility of digital marketing. It can transform […]

We’re thrilled to announce that Dilate Digital and Aligned Agency are now one team. This partnership brings together our strengths, talents, and shared vision, enhancing our ability to deliver top-notch digital marketing solutions and setting the stage for even greater things to come.

Content marketing is all about crafting and sharing great content. The goal? To pull in and keep a specific audience and naturally lead them to buy stuff without feeling pushed. It’s not just about making sales—it's about engaging people with content that's actually useful and fun. This way, you boost brand loyalty and grow your […]

  To stay ahead and really connect with your audience, you need sharp digital marketing strategies. As we move through 2024, it’s important to keep adjusting your game plan to keep up with new tech and changing what your audience wants. So, how do you create a kick-ass digital marketing strategy, and keep it working […]

In the digital world, where the internet is everyone's go-to for info and fun, it's important for websites to not only attract visitors but also keep them coming back for more. With Google always changing up how it ranks sites, you’ve gotta keep yours fresh and easy to find. A great way to keep your […]

Whether you've been in the business forever, or just starting with eCommerce, you really can't ignore online advertising. The internet is chockablock with options and the right ads will help get you in front of the right people. The question is, where are your shoppers? Take charge of your marketing strategy by comparing the power […]

Why is content marketing important? Content is everywhere, it’s the words on webpages, the videos you watch on YouTube and the social media posts you interact with. Whether it's offline or online, in traditional marketing or digital marketing, content is how you reach people and build an audience, communicate your message and impact the market. […]

Niche marketing is not merely a buzzword; it's a strategic approach that can revolutionise how you engage with your audience, reach new levels of profitability, and establish your brand as a trusted authority. With countless competitors vying for consumer attention, the age-old strategy of casting a wide net (trying to reach everybody) is no longer […]