The Dilate Blog: Digital Marketing
Small business doesn't mean small growth. Dare to scale with Google Ads.
Pay-per-click. Either the most exciting or daunting thing you'll ever take on. Google Ads, previously known as Google Adwords, can be an imposing investment. It sounds great, in theory, paying only when someone clicks on an ad. How incredibly cost-effective... right? Well, that's true. Sort of. But there's a lot more to it. You can't […]READ MORE
How to Conquer Mt. Google - And How To Know When You’ve Done It.
We get it. Google is an intricate, complicated beast that seems near impossible to tame. How do I get my site higher on Google, you've asked, perhaps a thousand times. Sometimes, it feels like Google must hate your website, and there's nothing you can do to change that. Fortunately, you can get there, with the […]READ MORE
Facebook Ads: Have You Missed The Boat?
Facebook Ads: Have you missed the boat, or is it a sinking ship? We’ve seen the hesitation a million times before. Does Facebook advertising really work? Will it bring a positive return on investment for my business? These are both valuable questions to ask. Like anything you want to be sure that you’re not just […]READ MORE
Niche marketing is not merely a buzzword; it's a strategic approach that can revolutionise how you engage with your audience, reach new levels of profitability, and establish your brand as a trusted authority. With countless competitors vying for consumer attention, the age-old strategy of casting a wide net (trying to reach everybody) is no longer […]
At Dilate, the goal has always been to stay ahead of the curve and at the front of the industry. In my opinion, we’ve done a solid job of that. Over the last couple of years, we’ve successfully predicted a number of shifts in the landscape and changed our approach accordingly. In 2023, we’re making […]
To run a business in a digital era you need a solid digital marketing strategy, which will make a world of a difference for your business growth. Having a great digital marketing strategy is how you can improve brand awareness, increase quality of traffic and drive better revenue. Basically, get your brand out there in […]
In today's rapidly evolving digital landscape, the most important part about building a successful digital marketing strategy is that it needs to be bulletproof. With countless online digital channels and platforms to choose from and ever-changing consumer preferences, creating an effective digital marketing strategy can feel overwhelming and maybe even impossible. But that’s why you’re […]
In 2023, where time and resources are scarce and the internet is all about content, blogging can be your secret weapon to boost your business visibility. Any business in any industry can and should be writing blogs. Millions of people are searching for something on Google everyday. From “how many bananas are too much?” to […]
We are well into 2023, and companies are facing new and unique challenges when it comes to marketing their products and services. The digital landscape is ever-changing and evolving at high speed, especially given the advancement of AI technologies such as ChatGPT. So, it's no longer enough to rely on traditional marketing techniques alone. Keeping […]
How often do you buy or use something online without feeling sure that it's a good choice? Very rarely, if at all, right? As consumers, we decide to make a purchase when we feel confident in our decision. Therefore, if businesses want their customers to take a particular action, they need to make their customers […]
Things can get pretty hectic when running a business. It’s tough trying to keep up with all the tasks, long to-do lists and managing your people all at the same time. In today's fast-paced business environment, productivity is the key to business success. As a business owner, manager, or team leader, it can be overwhelming […]
It seems pretty standard to prioritise revenue growth in business because the point is to bring in money, right? Without revenue coming in, a company will struggle to survive, and end up failing. Yet, the #1 mistake businesses make is when they focus only on revenue as a business growth strategy instead of considering the […]
Lead generation has always been a critical component of a good marketing strategy. Salespeople are ready to pick up the phone, make those calls and follow-ups and close the sales to reach their targets. Internet usage has grown exponentially in the last couple of years. Many businesses decided to invest in their online presence. Potential […]
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