The Dilate Blog: Digital Marketing

Whether you've been in the business forever, or just starting with eCommerce, you really can't ignore online advertising. The internet is chockablock with options and the right ads will help get you in front of the right people. The question is, where are your shoppers? Take charge of your marketing strategy by comparing the power […]

Why is content marketing important? Content is everywhere, it’s the words on webpages, the videos you watch on YouTube and the social media posts you interact with. Whether it's offline or online, in traditional marketing or digital marketing, content is how you reach people and build an audience, communicate your message and impact the market. […]

Niche marketing is not merely a buzzword; it's a strategic approach that can revolutionise how you engage with your audience, reach new levels of profitability, and establish your brand as a trusted authority. With countless competitors vying for consumer attention, the age-old strategy of casting a wide net (trying to reach everybody) is no longer […]

At Dilate, the goal has always been to stay ahead of the curve and at the front of the industry. In my opinion, we’ve done a solid job of that. Over the last couple of years, we’ve successfully predicted a number of shifts in the landscape and changed our approach accordingly.  In 2023, we’re making […]

To run a business in a digital era you need a solid digital marketing strategy, which will make a world of a difference for your business growth. Having a great digital marketing strategy is how you can improve brand awareness, increase quality of traffic and drive better revenue. Basically, get your brand out there in […]

In today's rapidly evolving digital landscape, the most important part about building a successful digital marketing strategy is that it needs to be bulletproof. With countless online digital channels and platforms to choose from and ever-changing consumer preferences, creating an effective digital marketing strategy can feel overwhelming and maybe even impossible. But that’s why you’re […]

In 2023, where time and resources are scarce and the internet is all about content, blogging can be your secret weapon to boost your business visibility.  Any business in any industry can and should be writing blogs. Millions of people are searching for something on Google everyday. From “how many bananas are too much?” to […]

We are well into 2023, and companies are facing new and unique challenges when it comes to marketing their products and services. The digital landscape is ever-changing and evolving at high speed, especially given the advancement of AI technologies such as ChatGPT. So, it's no longer enough to rely on traditional marketing techniques alone. Keeping […]

How often do you buy or use something online without feeling sure that it's a good choice? Very rarely, if at all, right? As consumers, we decide to make a purchase when we feel confident in our decision. Therefore, if businesses want their customers to take a particular action, they need to make their customers […]

Things can get pretty hectic when running a business. It’s tough trying to keep up with all the tasks, long to-do lists and managing your people all at the same time. In today's fast-paced business environment, productivity is the key to business success. As a business owner, manager, or team leader, it can be overwhelming […]