Content Marketing Mistakes Your Business Could Be Making
A good content marketing strategy is essential if you want your business to stand out but it’s harder than it looks to get it right. If you’re finding that your content marketing just isn’t getting the results you want, let’s take a look at some common mistakes your business could be making.
No clear goals
Whether you’re thinking of getting started with content marketing or have ploughed ahead without much thought, you need to stop and think about what you actually want to achieve with your content. Do you want to improve traffic to the website? Do you want to add value for existing customers? Think about the bigger picture and write down your content marketing goals – this makes it much easier to track and measure. Remember, your strategy should be reviewed regularly and will often change over time.
Quantity rather than quality
If your business is churning out numerous blogs or other forms of content marketing every month but you’re just not seeing results, this could be because the focus is on a high quantity of content rather than quality. A mistake that too many businesses make is assuming that more is better but your focus needs to be on providing interesting, valuable content for your audience. No one is going to be sharing your content or returning regularly to take a look at your blog if you provide low quality content.
Lack of focus on SEO
Some businesses seem to think that SEO and content are completely separate. However, you need to always have SEO in mind when producing your content so you improve your organic search results. Including SEO in your content doesn’t mean a poorly written, keyword stuffed article – it simply means that relevant keywords are included within the body of the content for SEO purposes.
Forgetting your call to action
This is such a simple aspect of your content marketing but too many businesses forget all about it. Although your goal is to provide value to your audience, you also need to remind them what you want them to do. Whether it’s asking for visitors to look at other parts of your website, subscribe to an email list or contact your business, always include a call to action at the end of your content.
Failing to give it time
As with any marketing campaign, it’s going to take time before you see results with your content marketing. Don’t pack it in after a couple of months because you’re not seeing results. You need to be realistic that it’s going to take time to see the real results of providing high quality content. Also, you need to remember that your expectations can’t be too high. Content is important but it’s not the only thing that matters within your digital marketing campaign so be realistic about the results you hope to achieve.
Dilate Digital provide content marketing services to make sure your website grabs the attention of your audience. Our team of word wizards will take the time to get to know your brand and customer base so the content we provide will target and engage your audience.
For killer content marketing in Perth and anywhere else in Australia, speak with Dilate Digital today on 1300 345 283.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping