Content Marketing Mistakes Your Business Could Be Making

Bodie Czeladka
By Bodie Czeladka

A good content marketing strategy is essential if you want your business to stand out but it’s harder than it looks to get it right. If you’re finding that your content marketing just isn’t getting the results you want, let’s take a look at some common mistakes your business could be making.

No clear goals

Whether you’re thinking of getting started with content marketing or have ploughed ahead without much thought, you need to stop and think about what you actually want to achieve with your content. Do you want to improve traffic to the website? Do you want to add value for existing customers? Think about the bigger picture and write down your content marketing goals – this makes it much easier to track and measure. Remember, your strategy should be reviewed regularly and will often change over time.

Quantity rather than quality

If your business is churning out numerous blogs or other forms of content marketing every month but you’re just not seeing results, this could be because the focus is on a high quantity of content rather than quality. A mistake that too many businesses make is assuming that more is better but your focus needs to be on providing interesting, valuable content for your audience. No one is going to be sharing your content or returning regularly to take a look at your blog if you provide low quality content.

Lack of focus on SEO

Some businesses seem to think that SEO and content are completely separate. However, you need to always have SEO in mind when producing your content so you improve your organic search results. Including SEO in your content doesn’t mean a poorly written, keyword stuffed article – it simply means that relevant keywords are included within the body of the content for SEO purposes.

Forgetting your call to action

This is such a simple aspect of your content marketing but too many businesses forget all about it. Although your goal is to provide value to your audience, you also need to remind them what you want them to do. Whether it’s asking for visitors to look at other parts of your website, subscribe to an email list or contact your business, always include a call to action at the end of your content.

Failing to give it time

As with any marketing campaign, it’s going to take time before you see results with your content marketing. Don’t pack it in after a couple of months because you’re not seeing results. You need to be realistic that it’s going to take time to see the real results of providing high quality content. Also, you need to remember that your expectations can’t be too high. Content is important but it’s not the only thing that matters within your digital marketing campaign so be realistic about the results you hope to achieve.

Dilate Digital provide content marketing services to make sure your website grabs the attention of your audience. Our team of word wizards will take the time to get to know your brand and customer base so the content we provide will target and engage your audience.

For killer content marketing in Perth and anywhere else in Australia, speak with Dilate Digital today on 1300 345 283.

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