Halloween Horror Advice For Search Engine Optimisation
It’s nearly Halloween again - for kids that means trick-or-treat, costumes, and scary stories, but us adults can find our own horror tales to tell too. From the archives of scary SEO, here’s some truly awful advice to be wary of on a dimly-lit street at midnight (candy and pirate dress-ups optional).
Dracula Tells You To Guest Blog. Everywhere.
This kind of advice has us banging our heads against the wall. It’s been a long time since scattering content all over comment sections has been helpful to a brand, yet this inexplicably persists. Guest blogging is a great way to gain backlinks and advance your content within your market if you choose your websites correctly, but without forethought, you could be watching your rankings drop pretty quick.
Make sure that you’re finding quality websites to blog for, and that they’re related to you in your niche.
A Haunted House Stuffed With Keywords
Keywords are an integral part of SEO packages, but any good professional SEO services company knows that a website loaded with keywords jumbled together to impress the search engines is a big no-no. Your content should be predominantly written for your human reader, and search engines come second. And this includes your image keywords - the search engines cannot see images, they can only interpret the file name or alt text. If you’ve written your keywords over and over in the alt text, the engines can recognise this as keyword stuffing, and this could lead to penalties.
For people who have visual impairments this text is crucial in understanding the image, so write your alt text to aid them, and to avoid any penalties.
The Poisoned Apple Of Fans And Followers
Social media doesn’t directly correlate to your SEO, but it is an excellent way to share your content with your dedicated fans and followers. So you should try and amass as many followers as possible, right? It seems logical; a thousand followers sounds better than fifty. But if your followers have been plundered from other lists and aren’t genuinely interested in you, then you are either unwelcome on their newsfeed, or not going to be engaged with. It may seem appealing to forever grow your list of followers, but if it’s not done properly then you’re wasting your time and efforts.
Create genuine interest in your brand, develop quality content and interact regularly with your fans to find your loyal following.
Search engine optimisation services are a crucial part of any digital marketing strategy, so dodgy advice should be avoided with polite caution to maintain a healthy website. For ultimate care and security, invest in the direction of a digital marketing agency which offers professional SEO services to oversee your strategies. Dilate Digital is a Perth based web marketing agency, and we’re proud to be your protectors against SEO poltergeists with our specialised approach to all aspects of digital marketing and development.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping