How to Have an Awesome SEO Strategy on a Small Budget
If you have a limited budget for digital marketing in your business, don’t panic. There are still some easy ways you can have a great SEO strategy without blowing your figures. Here at Dilate Digital, we offer online marketing services for businesses of all sizes (and budgets!) and are here to share our wisdom on developing a kickass SEO strategy on a shoestring budget.
Think about long tail keywords
SEO on a budget is all about focussing your efforts to achieve maximum results. Rather than using general keywords, focus instead on high quality long tail keywords which are specific to what your users will be looking for. Although long tail keywords will yield less search results, they have a higher chance of conversions as users are more likely to actually need your product or service thanks to their specific search terms. Long tail keywords can result in better leads and more clicks to your website. Remember, the big players will be bidding on the more general keywords so the best way to improve your search engine ranking is to work in your long tail keywords.
Produce high quality content
Even if you’re budget’s tight, don’t scrimp on content as it’s one of the most important aspects of your SEO strategy. Not only that, it ensures that visitors to your website stay engaged and interested. Regular blogging using the long tail keyword combinations that we discussed earlier can go a long way to improving your rankings as Google rewards unique content. Don’t forget to share your content across your social media for increased engagement and traffic to your website.
Aim to rank locally
Although large companies can afford to spend the money on their SEO strategy to get recognised nationally, smaller businesses with a more restricted budget don’t have that luxury. Scaling back to local SEO is a far more budget friendly option as there’s less competition and can lead to more conversions. So many users look for local business listings when it comes to products and services so focus on appealing to this market.
Use an online marketing agency
Hang on, you have a limited budget – why would you bring a digital marketing agency on board? Well, online marketing agencies are the experts when it comes to optimising your SEO and they can help you develop a stripped back, laser-focussed strategy which will deliver maximum results on your small budget. You can also bring in a digital agency for consultancy purposes – they can point you in the right direction and you can take it from there!
Dilate Digital are a full service digital marketing agency who will help develop a smart SEO strategy for your business. We can introduce you to the best digital marketing techniques and creative solutions to help your business grow. No matter your budget, we can make you stand out from the pack!
For an awesome internet marketing agency, speak with the experts at Dilate Digital today on 1300 345 283.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping