How to Have an Awesome SEO Strategy on a Small Budget
If you have a limited budget for digital marketing in your business, don’t panic. There are still some easy ways you can have a great SEO strategy without blowing your figures. Here at Dilate Digital, we offer online marketing services for businesses of all sizes (and budgets!) and are here to share our wisdom on developing a kickass SEO strategy on a shoestring budget.
Think about long tail keywords
SEO on a budget is all about focussing your efforts to achieve maximum results. Rather than using general keywords, focus instead on high quality long tail keywords which are specific to what your users will be looking for. Although long tail keywords will yield less search results, they have a higher chance of conversions as users are more likely to actually need your product or service thanks to their specific search terms. Long tail keywords can result in better leads and more clicks to your website. Remember, the big players will be bidding on the more general keywords so the best way to improve your search engine ranking is to work in your long tail keywords.
Produce high quality content
Even if you’re budget’s tight, don’t scrimp on content as it’s one of the most important aspects of your SEO strategy. Not only that, it ensures that visitors to your website stay engaged and interested. Regular blogging using the long tail keyword combinations that we discussed earlier can go a long way to improving your rankings as Google rewards unique content. Don’t forget to share your content across your social media for increased engagement and traffic to your website.
Aim to rank locally
Although large companies can afford to spend the money on their SEO strategy to get recognised nationally, smaller businesses with a more restricted budget don’t have that luxury. Scaling back to local SEO is a far more budget friendly option as there’s less competition and can lead to more conversions. So many users look for local business listings when it comes to products and services so focus on appealing to this market.
Use an online marketing agency
Hang on, you have a limited budget – why would you bring a digital marketing agency on board? Well, online marketing agencies are the experts when it comes to optimising your SEO and they can help you develop a stripped back, laser-focussed strategy which will deliver maximum results on your small budget. You can also bring in a digital agency for consultancy purposes – they can point you in the right direction and you can take it from there!
Dilate Digital are a full service digital marketing agency who will help develop a smart SEO strategy for your business. We can introduce you to the best digital marketing techniques and creative solutions to help your business grow. No matter your budget, we can make you stand out from the pack!
For an awesome internet marketing agency, speak with the experts at Dilate Digital today on 1300 345 283.
We're currently using Dilate Digital for our business and can not speak highly enough of Bodie and his team. We have tried a few other companies beforehand and after a lot of frustration and disappointment, we've finally found the right people for the job. My husband and I would highly recommend Dilate Digital to anyone.Bree Colgrove
I've been working with small businesses for over a decade now and have been asked dozens of times if I knew anyone who could help with SEO or digital marketing. Up until I met Bodie and the team at Dilate I've never had anyone I could confidently recommend knowing that my clients will be looked after. If you are unsure, have a chat with Bodie and you'll see that Dilate is one of the few digital agencies that is run with total authenticity and integrity. They hold themselves accountable to the results and with ensure you get a measurable ROI. Highly recommended to many clients already and many more to come.Ben Wendel
Though we sell goods and provide services at an efficient rate we were never able to capture online market or acquire new clients. Dilate Digital offers excellent solution for building brilliant relationship with customers. They increased our overall productivity and considerably improved our conversion rate. Well done!THOMPSON LEE
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!Luke Porter
Chaise Sofas in Bayswater have been working with the friendly team at Dilate Digital for marketing of our brand for around six months now. Bodie is so enthusiastic at everything he does, and backed up by his expert team of knowledgeable experts in online marketing we're really starting to see results come through. Christine, James, Chris, Rob and Nirmal have all helped Chaise Sofas online presence with an improved web site, higher search rankings and greater social media presence; all making the Chaise Sofas brand more professional. Would highly recommend for cost effective marketing of your business.Merv Skinner
I've had the pleasure to deal with Dilate for about a year now and they have been great in setting up my marketing campaigns, have delivered results and are always very responsive. Bodie was great advising in the beginning and Christine, our account manager, was available all hours of the day, even on her holiday, to put through any necessary changes. Will recommend them to anyone.thtwbroekmeulen