How to Have an Awesome SEO Strategy on a Small Budget

Bodie Czeladka
By Bodie Czeladka

If you have a limited budget for digital marketing in your business, don’t panic. There are still some easy ways you can have a great SEO strategy without blowing your figures. Here at Dilate Digital, we offer online marketing services for businesses of all sizes (and budgets!) and are here to share our wisdom on developing a kickass SEO strategy on a shoestring budget.

Think about long tail keywords

SEO on a budget is all about focussing your efforts to achieve maximum results. Rather than using general keywords, focus instead on high quality long tail keywords which are specific to what your users will be looking for. Although long tail keywords will yield less search results, they have a higher chance of conversions as users are more likely to actually need your product or service thanks to their specific search terms. Long tail keywords can result in better leads and more clicks to your website. Remember, the big players will be bidding on the more general keywords so the best way to improve your search engine ranking is to work in your long tail keywords.

Produce high quality content

Even if you’re budget’s tight, don’t scrimp on content as it’s one of the most important aspects of your SEO strategy. Not only that, it ensures that visitors to your website stay engaged and interested. Regular blogging using the long tail keyword combinations that we discussed earlier can go a long way to improving your rankings as Google rewards unique content. Don’t forget to share your content across your social media for increased engagement and traffic to your website.

Aim to rank locally

Although large companies can afford to spend the money on their SEO strategy to get recognised nationally, smaller businesses with a more restricted budget don’t have that luxury. Scaling back to local SEO is a far more budget friendly option as there’s less competition and can lead to more conversions. So many users look for local business listings when it comes to products and services so focus on appealing to this market.

Use an online marketing agency

Hang on, you have a limited budget – why would you bring a digital marketing agency on board? Well, online marketing agencies are the experts when it comes to optimising your SEO and they can help you develop a stripped back, laser-focussed strategy which will deliver maximum results on your small budget. You can also bring in a digital agency for consultancy purposes – they can point you in the right direction and you can take it from there!

Dilate Digital are a full service digital marketing agency who will help develop a smart SEO strategy for your business. We can introduce you to the best digital marketing techniques and creative solutions to help your business grow. No matter your budget, we can make you stand out from the pack!

For an awesome internet marketing agency, speak with the experts at Dilate Digital today on 1300 345 283.

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