Learn How To Master Google With These Easy Search Operators
These days, there’s no need to leave any question unanswered or cat video unwatched – all we need to do is turn to Google. Searching through Google can be a great time waster but if you’re looking to get better results in less time, you can narrow down your search thanks to some specific search operators.
As a digital marketing agency Perth, we love to share our tech know-how and today we’ll be looking at some simple search operators which will make searching on Google even easier.
Exact word matches
When you type a normal search into Google, a number of results pop up and a lot of them don’t exactly match what you’re looking for. However, if you add quotation marks around your search, such as ‘digital marketing strategies’, you only get results that match that exact phrase which is perfect if you’re after a more specific result.
Exclude certain terms
If you’re doing a search but there are certain aspects of a topic that you don’t want to show in the results, simply use the (-) symbol to exclude specific terms. For example, you might be searching for information about digital marketing but aren’t interested in information for beginners. You can simply search digital marketing -beginners so Google knows to exclude results with “beginners” in it.
Search for equivalent terms
Often there are multiple terms for one topic so to broaden your result, you can let Google know that you want results for an equivalent term using the OR operator. For a broader search, you could search digital marketing OR online marketing to get results for both similar terms. This saves you having to search for both terms separately. Instead of the OR operator, you can also use the pipe symbol (I) instead.
Search within a specific site
If you want more information about a certain topic from a specific website, there is a clever search indicator you can use. Let’s say you want to know more about what Dilate Digital have to say about content marketing but don’t want to go through the website yourself – all you have to do is use the site: indicator. So, your search of site:dilate.com.au content marketing would return all results on content marketing specifically from our website.
Search within a page title
If you’re only interested in articles which have your specific search terms as the main title, rather than just mentions in the body text, you can use the search indicator intitle: to receive results which have your keywords in the title. For example, you could search intitle: digital marketing small business to find articles with titles which specifically reference digital marketing as it applies to small business.
Now that you know just a few of the search indicators that can make Googling that little bit easier, have a play around and see if it helps your results!
Dilate Digital are the digital marketing experts and are here to help you navigate the tech landscape while delivering amazing results for your business. As a full-service digital agency, we love to build your business thanks to our range of digital marketing solutions. Let’s get started today!
For digital marketing specialists, speak to the awesome team at Dilate today on 1300 345 283.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.20180828Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.201810183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!20190301Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!20170301Luke Porter - Lukes Landscaping