Mentor Marketing joins Dilate.
Aug 18, 2025
By Tom Parker
We’ve got some exciting news to share.
Mentor Marketing, one of WA’s most respected media and programmatic agencies, is officially part of Dilate.
If you haven’t come across Mentor before, they’re a boutique media agency led by Amanda Reid. Mentor Marketing is known for their deep expertise in traditional and programmatic media buying, strategic campaign planning, and a client-first approach grounded in long-standing relationships and integrity.
This move sees Amanda and her entire team join forces with us at Dilate. Together, we’re expanding our full-funnel capability and unlocking new opportunities for both teams, and-more importantly-for our clients.
Why Mentor?
Put simply: values, capability, and culture.
We’ve worked alongside Amanda and her team for years. We’ve navigated the same challenges; fragmented campaigns, siloed strategies, agencies not talking to each other. We’ve always respected the way Mentor shows up for their clients.
So when the opportunity came to formalise our relationship, it felt like a natural next step.
Mentor is more than a dynamic, experienced media buying agency. They’re also a team of expert marketers who care deeply about results and relationships. That energy, combined with our creative and performance-led approach, makes for a powerful mix.
What Mentor Brings
With Mentor on board, we’ve significantly grown our media and strategic offering, particularly across:
- Traditional media buying (TV, Radio, Out-of-home, Cinema, Print etc)
- Programmatic campaigns (CTV, Audio, PDOOH, Display, Native, Video)
- Strategic media planning, implementation and high-touch client service
For our existing clients, this means even greater end-to-end capability. From brand and creative to media, CRM and performance. All under one roof, and all working together.
If you’re already working with Mentor, don’t worry, nothing’s changing overnight. Same team, same service, same passion. But now with access to the wider Dilate skill set: organic SEO, GEO, paid social, web and app development, email marketing, creative and more. It’s a more integrated, more consistent, and ultimately, more comprehensive marketing solution.
A Note from Amanda
“This move isn’t about stepping away, it’s about stepping up.
I’m incredibly proud of what we’ve built at Mentor. Joining Dilate means we get to keep doing the work we love, with greater support and greater impact. The cultural fit was obvious from day one. It feels like home.”
- Amanda Reid
Say Hello
If you’re a Mentor client visiting us for the first time, welcome.
You’re in good hands. The only difference you’ll notice is more support, more capability, and a bigger team behind your success.
Feel free to explore what we do, or reach out for a chat.
Thanks for being part of the journey.
The Dilate Team
