Our Top 5 Tips On How To Use Images For An Awesome Website

Bodie Czeladka
By Bodie Czeladka

These days, people expect quality when it comes to your business websites – an unattractive website just isn’t going to capture the interest of your audience and can have a serious impact on your conversion rate. With that in mind, it’s important that you use images wisely throughout your website so you can boost your user experience and add interest and personality.

To get you started, our team of incredible web designers have gotten together to share some of their top tips for getting the most out of the images on your website.

1. Use high quality images

We’ve discussed this before but we can’t stress enough how important it is to use high quality images throughout your website. We don’t just mean having images with high resolution so they look clear and professional, you also need to have interesting, engaging pictures. Yes, it’s tempting to go with the free, boring stock photos that are readily available but they won’t add anything to your website.

2. Choose images that build your brand

If you’ve taken our advice and have a heap of beautiful, high quality images ready to go, always check that they’re being used because they have a strong connection with your business. Don’t overload your website with images that look great but don’t actually say anything. The images you choose need to reflect the personality of your business and support the content of the website. If you’re not sure why you’re including a certain image, leave it out.

3. Take the time to develop a logo

You might think a logo is the least of your worries but your logo is how people are going to recognise your brand into the future. Remember, it’s risky to change a logo down the track given the association it has with your business so you need to choose a design you’ll love long-term. Once you’ve settled on a logo, make sure it’s clearly displayed in a similar spot on each page of your website.

4. Don’t compromise on content

Images are important but don’t neglect your content. The two should work together with your business site featuring good quality content which is then supported by meaningful images. Users will be drawn to an amazing looking website but will quickly lose interest if your content isn’t clear or if they have to keep scrolling below massive images to find out what your business has to offer.

5. Test new ideas

Once you’re happy with the selection of images on your website, don’t just stick with the same design for years. As your business grows and evolves, so should your images. Experiment with changing up some of your images after a period of time and then conduct spit testing to see if you get better results. This allows your website to remain interesting and dynamic.

Dilate Digital provide kickass web design services Perth thanks to our incredible team of design experts. We create unique, interactive websites which will keep customers coming back for you. Speak to us about digital solutions for your business!

If you need website designers Perth, look no further than Dilate Digital – give us a call today on 1300 345 283.

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