Search Engine Optimisation: 6 Top Tips

Bodie Czeladka
By Bodie Czeladka

In the digital age, search engine optimisation (SEO) is essential for every Perth business as it’s all about getting you to the top of search engine results. Potential customers are impatient and being front and centre in the search engine results means that you’re more likely to get clicks to your website. Today, we’ll take a look at how your business can get the SEO edge over everyone else.

Keep your content fresh

One of the best ways to improve your SEO is to continue to update your website with high quality content which includes relevant keywords. If your website sits there for months on end with no new content or you don’t put any thought into your blog articles, visitors will quickly lose interest and your search engine ranking will be impacted. The old saying that ‘content is king’ holds true when it comes to your SEO.

Use keywords where they count

The proper use of keywords is important when it comes to your SEO. Feature your main keywords prominently to make them easy for your search engine to identify. This means you need to include your keywords in places such as your URL, headlines, page content and meta description. Search engines like it when you make it easy for them to identify what your content is all about.

Try to build external links

External links can be harder to get but are well worth it from an SEO perspective. External links are when another website provides a link to your website and are fantastic for SEO. Other websites are more likely to provide links to your site if you have great content so focus on this. You can also offer to do a guest blog on a relevant website which raises awareness for your business and also provides valuable external links.

Don’t forget internal linking

Internal linking is all about inserting links to other pages on your website which showcase your best content. Your search engine will pick up on the fact that users are clicking onto different sections of your website and it has the added bonus of directing users to the best parts of your site.

Make sure your website is mobile friendly

Gone are the days when people had to rely on computers to search online and mobile devices are increasingly being used by potential customers to find businesses in their local area. SEO isn’t just about being at the top of the search engine ranking, your website also needs to be quick to load. If your website isn’t mobile friendly and takes a long time to load, customers aren’t going to hang around.

If you’re looking for search engine marketing, Perth based Dilate Digital can help. Whatever the size of your company, we’ll put an SEO strategy in place to increase your search engine ranking and help you stand out from the competition.

For search engine optimization for your Perth business, contact Dilate Digital today and our team of experts would be happy to have a chat.

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