SEO to make your mum proud! - Dilate Digital
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SEO to make your mum proud

SEO to make your mum proud
August 21, 2018 Bodie Czeladka

SEO to make your mum proud!

Who doesn’t want to make their mum proud? We’ll show you how!

Now that you’ve got your website up and running, the next thought you probably have is ‘how do I get more people to visit my site?’ Getting a domain and creating a website is the easy part, and an expectation in this current age, but creating awareness and visibility is the true uphill climb. This is where utilising SEO services can help. SEO strategies work to increase the search rankings of your website through On Page Optimisation and Off Page Optimisation. With 96% of people not navigating past the first page of a Google search, you’ll need SEO strategies to help bump your website up there. SEO builds organic traffic to your business which will boost ROI in the long run. Let’s have a look at some strategies that can help increase the visibility of your website.

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On Page Optimisation

As the name suggests, On Page Optimisation is an aspect of SEO that handles all things that need to be done within the web page to encourage users to browse your site, be it for information or make a purchase. This can be technical things like optimising your website’s theme by cleaning up the code, fixing broken links and making sure that all the navigational menus are operating smoothly. Mobile responsiveness is an important factor as a mobile friendly theme is listed first on Google.

An important part of on page SEO is meta tags and keyword analysis. Meta tags are little snippets of text like titles descriptions and keywords, which helps the search engine to be able to identify and align the content to the website. Keyword analysis can provide insight into what words to use when creating content. Knowing what the highly searched keywords and weaving them throughout the content will help the search engine identify and list your website higher up. However, overfilling your content with too much keyword repetition could cause Google to identify it as spam and list it much lower down in the search.

Off Page Optimisation

A companion to On Page Optimisation, Off Page Optimisation refers to strategies implemented away from your website to improve your position in the search engine rankings such as link building and digital marketing. The key is to boost your website’s popularity and visibility by developing a good reputation and engaging with other trustworthy sites. Most of off page optimisation involves link building strategies. Being willing to reach out and link to other relevant sites will encourage them to link back. Of course it is important to have high quality content that is valuable and worth linking to.

Social media is also a great off page SEO tool. Creating an appealing presence on social media platforms such as Facebook and Twitter, will go along way in attracting users to engage with your business. Be sure to provide links to useful information and relevant content to form a trustworthy rapport with your followers and grow new ones in the process.

Dilate can help you improve your site’s search engine ranking with SEO strategies. We are a full service digital agency and a leading expert on results-based Search Engine Optimisation services. We are currently located in Perth, WA, but service clients from all over Australia and over the world. If you’re looking for an SEO company, contact us today at 1300 DILATE (that’s 1300 345 283) to speak to one of our awesome team members.

In the digital age there are many new ways for businesses to effectively advertise to their target market, yet probably the most direct and effective is Paid Advertising. You may have heard of Paid Advertising referred to sometimes as PPC (pay-per-click) marketing, SEM (search engine marketing), or CPC (cost per click) marketing, and its most popular form would arguably be Google AdWords with over 75% of the search share market conquered. Sounds complicated, but really the process is simple. Firstly, people use keywords to search for specific services or products they are after, and if those keywords match the chosen keywords of your paid ad, it’ll appear next to or above organic Google search results. This helps to increase the chance of traffic being directed to your website by guaranteeing you a spot at the top of the search results page. Which is a massive boost when you consider the statistics that most users don’t look at more than the first 5 listings on a search engine results page (SERP). So, with all that in mind let’s look at some of the pros and cons of using Google AdWords to help you determine whether this is the right advertising channel for your business..
True digital at heart; Director of all things wonderful at Dilate Digital, with an advanced understanding of digital marketing and new software applications. Gadget-geek, surfer, husband and father who enjoys anything away from the concrete jungle!