Why Your Small Business Needs Great Graphic Design
There are roughly a million aspects to your digital marketing, and graphic design is one of them. Like most of the others, it’s something that you can have a go at yourself - but we don’t always recommend that.
You see, it can seem straightforward and simple. Much like the other aspects, it seems like the kind of thing that you could do over a cup of coffee when it starts raining in Perth again, or before work sometime before the new year. However, if you are starting from scratch and have no personal background in graphic design, we are going to gently encourage you to do some research into graphic design services and what makes them so valuable. It might help you to consider your graphic design more thoroughly, resulting in a flawless finished product.
Image Courtesy : https://www.fullsail.edu/degrees/graphic-design-bachelor
First Impressions Stick
If you were meeting your audience in person, would you turn up in clashing colours with weird and distracting badges pinned to your shirt? If you’re trying to be ironic, then yeah, you might. Might. But I could bet that most of you would want to turn up with a style that is cohesive to your brand and flattering to your image while appealing to your audience. So whether it’s your logo, email signature, or your entire website, your audience will make their first impression of your brand (and it can be hard to shake).
Tell Your Story
As a small business, you are luckier than you think. Trends are pointing to a rise in locally owned/made/grown goods or businesses, and as a small business you have a fantastic opportunity to explain your roots and what keeps you humble. Customers love it. Your logo could be an eloquent illustration of the house where it all started, or the traditional equipment your brand would’ve once used. Sure, you might have traded in your spinning loom and got yourself a Singer sewing machine, but you’re a small local business so your nostalgic graphic design would seem far more sincere than that of the multi-national companies. Your logo should tell the story of your business, with attention paid to colour tones and shapes. For businesses operating mostly online however, I have a separate tip.
Online Business Logos
The role of the logo has to wear many hats online. If your business is mostly at home in the digital world, then take a moment to check out your browser. Do you have a few tabs open? Do you think that you could identify which websites you’re visiting, even if the words weren’t there? Right there in your tabs bar, you’ll quickly see how important a powerful, succinct logo is. And that tiny little space is where you’ll need to be recognised, so consider the detail and clutter that goes into your logo and how it might not translate so well in a confined space.
Tired and dull graphic design will be quickly forgotten if it’s even noticed in the first place. Use the unique personality of your brand and be creative! You want to be different and memorable for all of the right reasons, and to be the first brand on everyone’s mind when they consider your niche.
For professional graphic design services based in Perth, WA, talk to our team at Dilate Digital. Our graphic designers are highly experienced and love working alongside our clients to develop the perfect designs and most compelling graphics. Contact us to find out more about what Dilate can do for you.
We’ve been using Dilate for several months now and have seen great results. Most importantly though, the service is top notch. It’s easy to tell that digital marketing is their passion and their client relationships are meaningful and genuine. Well done guys, happy to have found a marketing team I can trust to grow our business.28/08/2018Leslie Trigg - Integrity Physio
Thank you Dilate for welcoming us into your dynamic, passionate and innovative business and team. The process you have developed is outstanding and guided us right the way through from development to launch. Your excellent communications were accurate, appropriately plentiful with one point of contact and you really listened to who we are and what we do. You captured the true essence of 3CM. As 3CM is a specialist in Leadership, Management and Teams; Dilate is a breath of fresh air and an inspiration as they practice what 3CM preaches…keep sowing and keep reaping Dilate, the futures exciting.18/10/20183CM Management
From the first meeting I had with the team at Dilate I was impressed by their professionalism and how personable all the staff were. I worked closely with them for about 4/5 months to build an innovative website that meet all my expectations. The user-friendliness for the customers has seen a decrease in phone bookings [compared to my previous dinosaur website] and the functionality on the backend has reduce my workload tenfold! I finally feel our website reflects my business. I would HIGHLY recommend Dilate Digital to anyone! Huge thanks to Bodie, Trav, Yi-Main and Bipu for everything!01/03/2019Barista School Perth
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!01/03/2017Luke Porter - Lukes Landscaping