The Quick Guide To Optimising Your Ecommerce Pages

Bodie Czeladka
By Bodie Czeladka

With your Ecommerce website design, the goal is to create an attractive online shop which encourages potential customers to make purchases. Sounds simple, right? They come, they buy, they leave. The reality is that it’s harder than it looks to get your online shop just right so today we’ll be looking at how your Ecommerce pages can be optimised to create conversions.

Descriptive, concise content

Don’t underestimate the importance of unique and compelling product descriptions on your website. Your goal is to attract attention, develop interest and create a desire in only a few sentences which is why your content needs to be spot on. As with any content related to selling your product, you need to focus on the benefits of your product rather than features. What sets your product apart? What makes it valuable to potential customers? You’re not doing your Ecommerce pages any favours if you only include dry, boring product descriptions.

Think about images

It’s pretty hard these days to find a website selling products that don’t include images. People are visual and they like to be able to see before they buy. Choose only high-resolution images and offer a number of different viewing angles. Remember to include the option of zooming in so customers can take a closer look. Even if you’re selling a service rather than an actual product, have some sort of graphic or picture to represent what you’re offering.

Quick page loading times

This is a big one. You could have the best designed product page in the world but if it takes too long to load, you’re going to lose customers. People have no patience and a couple of seconds could be the difference between a purchase or a click out of your website. Mobile users also expect quick load times so make this a priority with your Ecommerce website design.

Easy to use checkout

So, a customer is ready to go to the checkout. Great, conversion complete! Not so fast. This is point where you’ll lose a lot of your customers so you need to make sure your checkout page is on point. For starters, don’t force users to create an account before they can enter the checkout. Some people just aren’t interested in creating a full account for every website they visit. Instead, have an option to create an account or checkout as a guest. Make sure your checkout is as easy to use on mobile devices as it is on a computer so customers can make a purchase wherever they are. Remember that most customers are thinking about security when they visit your website so have your trust logos clearly displayed. Dilate Digital provide ecommerce web design services to make sure your online shop is attractive and functional, with appropriate security measures in place. Our goal is to deliver an online shop which keeps your customers coming back for more. If you’re after professional ecommerce web design, Dilate Digital can help. Give us a call today on 1300 345 283.

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