Top 3 Tips to Create the Right Content Right When You Need It
The key to delivering great content is all in the timing. Although you may craft excellent content, if it lands three days after everyone else in your niche, then the impact is lost, and your hard work has been for nothing. Fortunately, with a little knowledge and skill, you can create the right content, right when you need it.
Know Your Audience:
The first, and most obvious step to create engaging content is understanding who your customers are. In order to achieve your objectives -such as increasing traffic, building quality links or raising brand awareness- you need to really understand your audience. You can build up a profile of your potential customer by using data captured during sales, or you can extract data from social media platforms. Tools such as Audience Insights on Facebook can be used to simplify this process, allowing you to quickly see the demographics of your audience. This tool can be used to note the interest sets, relationship status, gender, job niche and Facebook habits of your audience. This data will create an opportunity to tailor your content to meet the demands of your potential customers.
Identify Your Campaign Alignment Opportunities:
Content marketing can be an excellent way to add personality to your brand, improve your search rankings, encourage up-sales, build domain authority, increase conversions and engage with your audience. However, to shape an effective strategy, you need to consider the content you are producing and what you want to achieve. For example, if your aim is to drive traffic to a download and increase conversions, you will need supporting articles linking to a call to action, and your content will need to correctly align with other promotional campaigns, to add purpose to your content creation.
An effective way to align your marketing is to create a content calendar. This should include the dates of special events in your niche or industry, to allow you to tailor your content. For example, you should note trade shows, events and other important dates that could influence the buying habits of your customers.
Regardless of what your industry or niche is, it is important that you keep informed of all that is happening. In order to maintain a schedule of the right content, you need to be aware of industry news and trends that are grabbing the attention of buyers. You can use RSS feeds or tools such as Google Trends, to ensure that you know what is happening in your industry, right when it is happening, so that as soon as a hot topic starts to emerge, you can act fast and deliver better content than the competition. This form of reactive marketing will allow you to stand out from the crowd and secure you a solid reputation as a trusted authority in your industry.
If you are considering improving your content marketing strategy, contact us. At Dilate, we specialise in all aspects of online marketing, including content marketing. Our team always have time to chat about your requirements, and are happy to help.