Top 4 Fundamentals of Best Web design from a Perth Digital Marketing Agency
Seeing as we are a team of website design and development specialists, it seems appropriate to give all of you aspiring web designers or start-up owners a crash course in web development. After all, once we were all young grasshoppers too. We sat back and thought about what any budding designer should be aware of- and it turns out, there’s a lot. With so much competition for online attention, you have to know how to be the creaky gate to get oiled, without being so creaky that you just seriously annoy everyone until they avoid you completely. It’s a difficult balance, but with a few of the basics under your belt your website will be a success in no time!
1) Simplicity Is Key
If you’re designing a website, especially with a certain budget in mind, you’re much better off going for a simple design with maximum impact. Rather than overloading the page with information, zero in on one key factor that you want to stand out, and create a website around it which compliments and contrasts effectively. For example, if a call-to-action is red and the rest of your website is green and cream, the red will stand out, but if the rest of your website is a variation of four or five colours, the introduction of red will lose its impact and perhaps become overlooked.
2) Mobile Is here
Your website may look great on your desktop, but that’s not even half of it. Take the time to design your website so it is user friendly across a number of devices, such as phones and tablets. Think about touchscreen-friendly interfaces, content download speed, and anything else that might make a person on their phone lost interest in your site.
Also read : 4 Essential Tips for Effective Mobile Web Design
3) It Starts With 1%
When you look back over the course of a few years, there are a few defining moments to show your achievements and progressions; but all the real work is done in between, during the small steps from one stage to another. The idea of ‘marginal gains’ is that by improving every aspect of something by 1%, you can have an incredible overall effect on the delivery. Don’t believe me? Dave Brailsford put it into practice when he became Performance Director at Team Sky, Great Britain’s professional cycling team who had never won the Tour De France before. Look at all the tweaks you can implement, from typography, to adjusting the hue of the colours, to updating an ‘error’ warning. Overall, they all have impact on your customer’s experience, so start looking at every element and make the 1% improvements.
4) Focus and Plan
If you don’t have anyone on your team who can produce a powerful web presence then be careful of how you proceed, as your website is the online representation of your business, so it should be personal and professional. Unless you truly feel comfortable with someone on your team achieving it, we recommend talking to an expert. From the design and development of the page, to the curation of content, there is a lot to be managed and completed to result in a powerful presence- so if it’s not really your thing, then talk to the team here at Dilate. We are digital marketing gurus, and have all the tricks to take your website to the next level.
We're currently using Dilate Digital for our business and can not speak highly enough of Bodie and his team. We have tried a few other companies beforehand and after a lot of frustration and disappointment, we've finally found the right people for the job. My husband and I would highly recommend Dilate Digital to anyone.Bree Colgrove
I've been working with small businesses for over a decade now and have been asked dozens of times if I knew anyone who could help with SEO or digital marketing. Up until I met Bodie and the team at Dilate I've never had anyone I could confidently recommend knowing that my clients will be looked after. If you are unsure, have a chat with Bodie and you'll see that Dilate is one of the few digital agencies that is run with total authenticity and integrity. They hold themselves accountable to the results and with ensure you get a measurable ROI. Highly recommended to many clients already and many more to come.Ben Wendel
Though we sell goods and provide services at an efficient rate we were never able to capture online market or acquire new clients. Dilate Digital offers excellent solution for building brilliant relationship with customers. They increased our overall productivity and considerably improved our conversion rate. Well done!THOMPSON LEE
Dilate has been looking after our online marketing needs for over a year now and have been fantastic to deal with. During this time they have undertaken some major projects including a new website build which has helped our business hugely. The team has gone over and above to sort out any issues when they occur and have worked hard to increase our conversion rate and leads. Highly recommend these guys!Luke Porter
Chaise Sofas in Bayswater have been working with the friendly team at Dilate Digital for marketing of our brand for around six months now. Bodie is so enthusiastic at everything he does, and backed up by his expert team of knowledgeable experts in online marketing we're really starting to see results come through. Christine, James, Chris, Rob and Nirmal have all helped Chaise Sofas online presence with an improved web site, higher search rankings and greater social media presence; all making the Chaise Sofas brand more professional. Would highly recommend for cost effective marketing of your business.Merv Skinner
I've had the pleasure to deal with Dilate for about a year now and they have been great in setting up my marketing campaigns, have delivered results and are always very responsive. Bodie was great advising in the beginning and Christine, our account manager, was available all hours of the day, even on her holiday, to put through any necessary changes. Will recommend them to anyone.thtwbroekmeulen