Why audit your backlink profile and build your website authority?
SEO

Why audit your backlink profile and build your website authority?

Chris Paterniti
By Chris Paterniti

A backlink audit is the best way to discover the quality and quantity of links pointing to your website. Bad backlinks can have crushing consequences for your rankings. But high-quality backlinks can power you to the top spot. 

If you’ve followed on-page SEO best practices and still aren’t ranking on Google, it’s time to check on your backlinks. If you’re struggling to outrank your competitors, a robust backlink strategy could give you the extra oomph you need. To help you get the most out of your off-page SEO, here’s our guide to doing a backlink audit on your site.

Need help nailing your backlink strategy?

Building authority through high quality backlinks sounds like a fairly simple game plan. But actually implementing it to achieve good results can be tricky. Like the rest of your SEO strategy, you need to constantly monitor, manage and optimise your backlink profile. 

If you pay no attention to your backlinks, you run the risk of losing rankings and conversions. On the other hand, conducting regular backlink audits will help you improve your visibility on Google and stay ahead of your competition.

If you’re new to SEO or simply don’t have the time to do your own backlink audit, consider getting expert help. Call the Dilate team on 1300 345 283 to see what’s possible.

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