Head in the sand on AI search?
The time for sticking your head in the sand about AI search is over.
The way people search and find information is shifting dramatically. If you’re not showing up in AI-powered platforms and large language models (LLMs), you’re missing out on an entire wave of opportunity.
Enter GEO—Generative Engine Optimisation—the term coined by marketers for optimising your content and brand so AI actually mentions you when it matters.
You’ve probably heard all the noise around it. But it’s not some wild new trend anymore; in reality, it’s just the next evolution of getting the right message, to the right person, at the right time.
While others have been talking, we’ve been quietly testing what actually works.
And now, I wanted to share three actionable tips we’ve been playing with, that you can start trialling today to get ahead:
- Review your content for AI-readiness. Engaging, reliable content wins. Audit and update your content to include:
- Natural language
- FAQs (even in bogs!)
- Concise information, delivered in bite-sized chunks that AI platforms can easily quote
- Up-to-date ‘last edited’ dates
- Current statistics
- EEAT - meaning your content oozes proof that you hold expertise, authority, and trustworthiness within your field
- Build brand presence beyond your website. AI listens to conversations happening everywhere. You want to be the name that comes up wherever your topic is discussed.
To cover your bases, make sure you have a strategy for:
- Social media (even more important after the recent Instagram update, too)
- PR
- Forums like Reddit
- Collaborations (E.g. with other brands, influencers etc.)
- Directories and industry lists (E.g. Best marketing agencies in Perth)
- Wikipedia
- Track and measure impact. Knowing what your GEO actions are actually doing will help you refine and grow your approach. Use tools like Semrush and Peec AI to keep an eye on metrics like:
- Visibility
- Sentiment
- Accuracy of brand mentions (when AI mentions you, is it correct?)
AI optimisation isn’t optional anymore. It’s a must if you want your marketing to keep working.
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This is taken from the weekly email written by one of our directors, Roberto Boi. Every Thursday he shares observations, ideas and perspectives from the work we’re doing day to day at Dilate. If you’d like to get it delivered straight to your inbox, you can sign up here.
