ADWORDS MANAGEMENT BRISBANE
Google Adwords Agency
Management Brisbane
Google Ads Brisbane and our Specialisations:
Paid Search, Display, Shopping and Video
Whether your ideal customer is enjoying a pint and a Google on their android device at the Brekky Creek Hotel, or they are on the other side of the country looking for a Brisbane based florist to send their East Coast loved ones a thoughtful gift, working with a Google Ads Agency can help you find your audience.
Because the team at Dilate are so passionate about connecting the right customers with the right businesses, we have a money-back guarantee for clients engaging us as their partner for Adwords Management in Brisbane.
Our Clients
Strong Pilates Hope Island is a state of the art studio offering a range of fitness classes every day. They have an emphasis on holistic strength – “strong minds, bodies, friendships, and beats.” Located in Hope Island Marketplace, QLD.
Video ads are particularly effective for Strong Pilates Hope Island, given their younger target market. We have focused on ultra-specific targeting to successfully reach more warm leads based on demographic and location.
- Facebook Ads
- Achieved high conversion rates on Facebook Messenger
- Increased warm leads through video ads with ultra-specific demographic and location targeting
- $1.40 Cost Per Click and $16.10 Cost Per Acquisition
Life Choices is an Australian owned and operated card game that was created in sunny QLD. Players are presented with a hypothetical scenario and two options to choose from. Sometimes outrageous, always interesting.
We’ve found successful results with poll based GIF ads. By using some of the actual questions used in the card game we’re able to get impressive attention from an audience that has never heard of Life Choices. Remarketing tactics are also getting powerful conversion results.
- Facebook Ads
- Google Ads
- Remarketing
- Increased brand awareness significantly
- Effective remarketing leading to higher customer conversion rates
- Boosted conversions & sales through our conversion-optimised landing page
Google Adwords Brisbane Grow your leads and increase your sales
Like any business investment, without clear goals, research and measurable targets, budgets can blow out, results can be sketchy (or non-existent), and business owners can end up very disgruntled.
Its’ why before we even get to ad creation, we take the time to understand whether you are wanting to reach customers on the ground in Brisbane with Google Ads for a more traditional bricks and mortar business offering, or you are wanting to reach customers globally.
Plus, like any good relationship, we want to know if we are a good fit for each other. It’s an important choice.
Find your customers & get more opportunity with a Google Ads Agency in Brisbane
Quite simply, Google Ads (formerly Adwords) doesn’t work without knowing your customer.
Every day, every hour, every second, customers ask Google a myriad of questions. We seek to understand what your customer is looking for, and when they are looking for it whenever they type or talk to Google. This helps with keyword research, yet there is more to it.
A successful Google Ad Campaign needs to know your customer.
Before we engage in a pay per click Google campaign (or PPC for short) means we want to know your customers intimately.
We want to know how old they are, what their interests are, do they like jokes, or are they serious, do they reminisce about going to Brekky Creek Hotel on a Sunday afternoon, or are they thinking about giving their 1950’s Queenslander a brand new kitchen?
It’s this customer intel that enables us to build our keyword strategy, work with our inhouse design team to craft the right advertising creative from copy to graphics, all to ensure that your pay per click services get an approving tick.
Leave it to the experts
Get results with our Google Adwords Brisbane
If you have ever tried to DIY something at home where you don’t necessarily have the skills or expertise, you may have found it ending up costing you more money, more time, and most likely, more disappointment in the end result.
These are some of the challenges that we hear about from clients who have either tried to set up their own PPC google ad campaigns or chosen to work with a Brisbane Adwords agency who lacks track record and results.
- My ads didn’t perform well
- I don’t understand how to optimise
- Bidding seems too complicated
- My ads ended up appearing on sites that were less than appealing
- Gathering leads seemed too complex
- No one is clicking
- I didn’t get a positive return on my spend
Experience Working with Businesses Across Australia
The great news is that our Brisbane Google Ads Services (formerly Adwords) Agency work with clients all over Australia - it's an advantage of being a Digital Agency.
We do believe that it is important to take on the right clients though, so just like that awkward dating phase when you are looking for “the one”, we ask a lot of questions, and we know the importance of communication.
It’s a key to our money-back guarantee - we want to work with clients who we believe can achieve a positive return on their investment.
What does a Google Ads Campaign Process look like?
From start to finish, your Google ads campaign covers the following:
- Understanding your goal (whether it is concept testing or lead generation)
- Researching your customer & competitors & choosing the right ad placement based on keywords
- Designing landing pages, including graphics and copywriting
- Setting Ad Spend & bids to appear on Search Engine Results Page
- Optimising your ads
- Sharing results
- Retargeting
How do I get my PPC (Pay per click) optimised For Brisbane?
Pay per click is optimised by reviewing campaign results and adjusting the bid strategy. We look at who is clicking, based on what search results - ultimately the better your click-through rate, the cheaper it is on your cost per click, or pay per click.
How often do you share results with me?
With a dedicated Google AdWords account manager, we set time aside to review results each month, and include a video walkthrough to explain our reports so that everything is clear and easy to understand.
Will using Google Ads services in Brisbane result in more sales?
It depends on what your Google Ad campaign is designed for. If you are service-based, and this means getting prospective clients on the phone, the skills of your Sales Team is still a critical part of your customer acquisition process. We consider all the factors but at the end of the day, we are driven by results.
If you are selling products from your Brisbane bricks and mortar or digital store, then you may wish to talk to our team about our Google Shopping ad services.
What type of ads are created?
One of our Google Ads account managers in Brisbane can walk you through how google ads are created, where they appear in relation to search bars or web pages, and the different types of ad formats that are available.
Google ad campaigns are broken down into different category types primarily around whether the ad is to appear on search, or if it is to display on a webpage.
Types of ad formats and campaign options vary depending on the device your potential customer is using (mobile vs. computer), so when we are working with you on your goals, we are always looking to make the user experience for your customer as simple as possible.
What about contracts?
Whilst we recommend a minimum commitment of two months to help your business see results, we have no lock-in contracts. We don’t want you to be stuck in a relationship that’s not adding value - it's why we have monthly reporting that drives us to keep delivering each month.
If you are ready to explore how to engage the team at Dilate Digital as your Google Ads Partner in Brisbane, feel free to reach out and contact us.
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